Travis Kelce’s ‘Viva Las Vegas’ Serenade Hikes Song Royalties

After Travis Kelce shouted a half-crazed rendition of Viva Las Vegas last Sunday as a tribute to the town that gifted him his third Super Bowl ring, one might have expected the song’s copyright holders to sue.

On the contrary, Kelce’s unique serenade — viewed by more than 123 million people, including his famous girlfriend, Taylor Swift, who giggled at his enthusiasm — triggered a record amount of royalties for the publisher of the song, as well as its administrator, Warner Chappell Music.

Money Honey

That’s mostly because every news outlet and talk show that wanted to air the amusing clip had to contribute to its revenue stream by paying a public performance royalty to its publishing company.

We were very excited about him doing that,” Will Bratton, president of Pomus Songs Inc., told Billboard magazine, though he declined to ascribe a dollar sign to his excitement.

Doc Pomus co-wrote the song with fellow songwriter Mort Shuman for the 1964 Elvis Presley movie of the same name. And though Presley never once performed it live, it has woven itself into the fabric of Las Vegas culture, rarely being left out of any of the dozens of different Elvis tribute shows staged in Vegas since the genuine article’s 1977 death.

In addition to Elvis impersonators and pro football players, Viva Las Vegas has been covered by Bruce Springsteen, ZZ Top, the Dead Kennedys, Shawn Colvin, and even Bob Dylan.

Dylan, who won a Nobel Prize for his song lyrics in 2016, included a whole chapter about Viva Las Vegas in his 2022 book, The Philosophy of Modern Song. 

“This is a song about faith,” Dylan wrote. “The kind of faith where you step under a shower spigot in the middle of the desert and fully believe water will come out.”

Not Off-Key?

Some debate has emerged from social media, from which it usually does, about Kelce’s rendition not being as off-key as it sounded to untrained ears.

Perhaps, as one commenter on the TikTok video noted, “Taylor never lets him take the melody when they sing in the car, so he’s gotten really good at the harmonies.”