Research Shows Pandemic Has Fueled Vice Spending, Increased Gambling

The COVID-19 pandemic, new research finds, has led to increased spending on various vices, including gambling.

pandemic vices online gambling
The pandemic in 2020 resulted in Americans spending more heavily on their vices. That includes alcohol, cigarettes, and gambling, much of the latter online due to state closures of brick-and-mortar casinos. (Image: Shutterstock)

The report comes from MagnifyMoney, an online personal finance website owned by LendingTree. Researchers say that since the onset of the pandemic, the average American adult has spent nearly $950 on vices.

Alcohol, cigarettes, and lottery tickets are three of the top vices. MagnifyMoney surveyed 1,550 Americans, and found that 70 percent of consumers doled out cash on vices during the pandemic.

Stress and spending have always been linked, and the coronavirus pandemic has made financial vices more alluring for many Americans,” explained MagnifyMoney‘s Devon Delfino.

Thirty-one percent of Baby Boomers, 30 percent of Gen X, and 25 percent of millennials said they purchased a lottery ticket over the past year. The massive jackpots for Powerball and Mega Millions recently lured in many players.

Online Gambling Increases

As made evident in monthly gross gaming revenue (GGR) reports in New Jersey and Pennsylvania — two states that have internet casinos with slot machines and table games — the research shows that many have spent some of their time stuck at home gambling online.

One in five millennials report making some sort of bet via the internet. So have 12 percent of Gen Xers, nine percent of Gen Zers, and five percent of Baby Boomers.

Here’s how MagnifyMoney broke down the generations:

  • Generation Z: 18 to 24 years old
  • Millennial: 25 to 40
  • Generation X: 41 to 55
  • Baby Boomer: 56 to 75

While brick-and-mortar gambling revenues crashed in 2020, as governors issued stay-at-home orders and nonessential businesses were closed, iGaming blossomed.

In New Jersey, GGR online more than doubled, internet gaming sites winning $931.5 million. Poker rake increased 85 percent to $38.8 million. Many Pennsylvanians also went online to gamble. Internet casinos won $556.7 million last year.

Only four states had licensed online slot machines and table games last year. Along with New Jersey and Pennsylvania, West Virginia and Delaware have regulated iGaming. Michigan’s online gaming platforms went live last month.

Financial Stability During Pandemic

The MagnifyMoney survey was to gauge how Americans are handling their finances amid the heath crisis. Tens of millions of people in the country were furloughed last year.

MagnifyMoney found that 4 in 10 Americans used money from their savings account to cover vice spending.

“People have just been bombarded by stress continuously for the past year, and many people lean on their vices to help them through really difficult times,” said Matt Schulz, LendingTree’s chief credit analyst. “It’s troubling because these vices can often do far more damage than good, but I also totally understand why people fall back on them.”

Four groups spent more than $1,000 on vices last year. Millennials spent $1,258, people making over $75,000 a year from their job ($1,258), and men in general ($1,138). Most concerning is that those who were furloughed or laid off spent the highest at $1,415.

“If you’re tapping into savings and going into debt to pay for one of your vices, it’s possible that you could be struggling with a very real addiction. Whether that addiction involves drugs, drinking, online shopping, gaming or something else, it is a very serious thing and you should look into getting help,” Schulz concluded.

Devin O'Connor
Devin O'Connor Senior Reporter

Devin O'Connor is a senior reporter for Casino.org, covering politics, casino business, and gaming news.

Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days.

After graduating from Penn State University with a theater arts degree, he worked at MTV Networks/Viacom as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu.

He later moved on to the HGTV/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s.

Devin came on board with Casino.org in 2014. He lives in Arlington, Va.

Contact Devin at devin.oconnor@casino.org.

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