Kalshi Announces Multi-Year Partnership with Madison Square Garden
Posted on: May 11, 2026, 02:35h.
Last updated on: May 11, 2026, 02:35h.
- First prediction market partnership for Madison Square Garden
- Sixth-floor concourse renamed “Kalshi Concourse”
- Digital touchpoints for Kalshi all around the arena
Kalshi has been named an Official Prediction Market Partner of Madison Square Garden (MSG), the company announced Friday.
Multi-Year Deal
It’s a multi-year partnership between Kalshi and Madison Square Garden Entertainment Corp. As part of the deal, the sixth-floor concourse at MSG will be renamed the Kalshi Concourse.
“Madison Square Garden is an iconic staple in the lineage of New York cultural history and we couldn’t be more thrilled to officially become a part of the MSG family. Both MSG and Kalshi share a common vision of engaging consumers on the interests they are most passionate about – whether that be pop culture, sports, music or entertainment,” said Adam Barrick, Head of Sports Partnerships at Kalshi.
“The Garden”, which first opened its doors in 1879, is a true New York institution, located at Pennsylvania Plaza above Penn Station in Midtown Manhattan.
Manhattan Institution
It’s the current home of the NHL’s New York Rangers and the NBA’s New York Knicks. MSG is also a hub for concerts, boxing and UFC matches, and other big events throughout the year, hosting millions of people annually
As well as the prime branded location on the concourse, with exposure to millions of fans who flow through the venue year-round, Kalshi will also create interactive digital activations on the concourse, so people can interact more with the brand.
In addition to the concourse presence, Kalshi will be integrated throughout the entire customer experience, via multiple touchpoints, including digital boards outside the building. MSG’s iconic marquee on 7th Avenue will be a prominent part of that exposure, as well as LED signage in the venue bowl.
MSG’s Famous Marquee on 7th Avenue
Kalshi will also be blended into MSG Network through advertising and branded content.
“By bringing The World’s Most Famous Arena together with Kalshi, we are providing fans with a unique way to experience both brands, and we look forward to exploring how our companies can collaborate through this exciting new partnership,” said Doug Jossem, Executive Vice President, Global Sports & Entertainment Partnerships at MSG Entertainment.
MSG Entertainment’s portfolio includes a number of other famous venues other than MSG, including Radio City Music Hall, Infosys Theater at Madison Square Garden, and Beacon Theater.
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