Parimatch Created Fake Paper Trail in Black-Market Turkey

  • Parimatch employed Curacao-based Abudantia to oversee Turkish operations
  • Abudantia later sued Parimatch over the deal
  • Case revealed fake paper trail designed to protect Parimatch from “regulatory risks”

Online sportsbook Parimatch created a false paper trail to guard it against potential prosecution over its black-market Turkish operations, the High Court in London has heard. The story was first reported by the UK’s Law Society Gazette.

Parimatch, Turkey, Abudantia
Parimatch employed a “misleading” strategy to mitigate the regulatory risk of operating indirectly in Turkey, according to court documents. (Image: Parimatch/Wikimedia Commons)

High Court Judge Julia Dias said it was “surprising and disheartening” that a lawyer who had qualified in England, Zuleyha Tohtayeva, was involved in the deception, which Dias regarded as a “serious breach of professional ethics.”

Tohtayeva was Parimatch’s legal counsel from 2020 to late 2021. The paper trail came to light during a civil case between the sportsbook and Abudantia, a gambling company that oversaw the Turkish operations under the Parimatch brand name.

Regulatory Risks

Formed in Kyiv, Ukraine in 1994, Parimatch is now based in Cyprus. In 2020, eager to enter the lucrative but illegal Turkish market, it formed into a strategic partnership with Abudantia, an entity licensed in Curacao that already operated a successful Turkish-facing online sportsbook and casino.

The only legal online betting in Turkey is controlled by the state. Parimatch wanted to function in Turkey indirectly because of “perceived regulatory risks,” so it provided its licensed branding to Abudantia.

By the end of 2021, Parimatch was dissatisfied with the performance of the joint venture and tried to terminate it. Abudantia sued in London, seeking a declaration from the High Court that the agreement remained valid so it could continue to use the Parimatch trademark.

On Tuesday, Dias ruled in favor of Parimatch, finding the company had not breached its contract with Abudantia.

‘Brand Protection Strategy’

However, the judge reserved scathing words for the Parimatch’s “brand protection strategy” in Turkey.

This involved a fake paper trail “to be deployed in the event that awkward questions were asked about its involvement in the Turkish market, so that it could plausibly claim, falsely, that any dubious activity was entirely without its authority or knowledge,” Dias wrote.

It is surprising and disheartening (to say the least) that an English solicitor should have been a willing party to such a strategy, and it is perhaps fortunate that in the event it never became necessary to deploy this ‘evidence’ vis-à-vis third-party banks or regulators,” continued the judge.

“Had that happened, the inescapable conclusion is that Parimatch would have been dishonestly attempting to mislead those third parties with commensurately serious consequences,” she added.

Dias emphasized that Tohtayeva was not on trial but noted the lawyer took a “proactive role” in devising the strategy, adding that the court took a dim view of this conduct.

Philip Conneller
Philip Conneller Senior Reporter

In Philip Conneller’s eight years with Casino.org, he has covered the gaming industry from Las Vegas to Macau and everything in between. He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation.

Philip was the original features editor for poker’s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites.

His news stories for Casino.org/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others.

Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John’s piano on two separate occasions on both sides of the Atlantic.

He became a writer because he is a lousy pianist.

Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC.

Contact Philip at philip.conneller@casino.org.

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