GiG Software Launches with 4th Ontario Operator

Posted on: March 26, 2025, 01:30h. 

Last updated on: March 30, 2025, 04:48h.

Mark Keast Read More
Expertise: Canadian Gaming, iGaming, Las Vegas, Sports Betting, NFL, Boxing, UFC.
  • Swedish B2B igaming technology company announces partnership with PowerPlay
  • Fourth brand launch for GiG in Ontario
  • PowerPlay accesses GiG iGaming platform, content management system, and sportsbook

Gig Software Plc, a B2B iGaming technology company based in Sweden, has announced a partnership with PowerPlay Online Casino and Sportsbook, which is licensed and live in Ontario.

GiG Software is expanding its footprint in Ontario. (Image: Gig Software)

The announcement marks the fourth brand launch in Ontario and is also GiG’s fourth publicly announced partnership launch in 2025 across other regulated markets. PowerPlay launched in Ontario in 2023, offering slots, live dealer games, video poker, and sports betting.

With the deal, PowerPlay gets access to GiG’s iGaming platform, content management system, and its sportsbook, Sport X. PowerPlay will also have access to GiG’s AI tools, DataX and LogicX, to aid in player acquisition and customer retention.

“The successful migration to GiG’s technology platform is a milestone for PowerPlay as we continue to grow in Ontario,” said PowerPlay CEO Dean Serrao. “This partnership allows us to offer an enhanced and seamless experience for our players while leveraging GiG’s flexible and scalable solutions to expand our presence in the market. We are excited for what’s ahead and confident this move will help us strengthen our position as a leading brand in the province.”

Ontario: One of North America’s Largest Gaming Markets

Ontario is approaching the third anniversary of its regulated, competitive iGaming market launch, in April, and is established as one of the largest iGaming markets in North America. 

In February, Ontario sat at 50 licensed operators and 84 licensed gaming websites with activity. The market saw CA$7.12 billion in total wagers in February (down from CA$7.83 billion in January), and $280 million in total nonadjusted gross gaming revenue, a 15% month-over-month decrease from CA$327.9 million in January.

Elbows Up: Competitive Edge

PowerPlay is banking on the migration to GiG’s premium technology as a game-changer for them in the market.

“GiG’s expertise in delivering market-leading technology is once again proving instrumental in helping partners such as PowerPlay navigate the complexities of regulated markets,” said GiG CEO Richard Carter. “The successful launch into Ontario highlights our ability to facilitate seamless market entry while ensuring stability and scalability for long-term growth. Our continued focus on delivering a market-leading service provision, from secure platform infrastructure to optimized user experiences, is key to enabling partners to maximize their potential.“