Coney Island Casino Will Sell Shares to Locals if Approved

  • Companies behind The Coney casino project say they will sell shares to locals
  • Offering will target Coney Island residents and require a minimum investment of just $100
  • Backers also proposing $275 million in community, public safety spending

The entities behind The Coney, a $3 billion effort to bring a casino hotel to Coney Island, NY, announced a plan to sell shares in the project to local residents.

The Coney New York casino resort
An artist’s rendering of The Coney, a proposed $3 billion development targeting Brooklyn’s Coney Island. Backers of the project will sell shares to local investors if the venue is approved. (Image: The Coney)

Global Gaming Solutions — the commercial entity of the Chickasaw Nation — Thor Equities, Saratoga Casino Holdings, and Legends said Thursday that if their bid for a downstate casino license is approved, they’ll commence a share sale aimed at Coney Island residents, enabling investors to participate in profit-sharing from the gaming venue.

Shares in the program will only be sold to families in Coney Island to ensure that the project’s benefits stay local. In order to make the program accessible to Coney Island families, the minimum investment amount will be $100,” according to a statement.

That minimum investment size is far smaller than what’s been pitched by some other local casino projects across the country. The Coney’s backers said the proposal is compliant with Securities and Exchange Commission (SEC) regulations.

Coney Joins Other Casino Bidders Proposing Share Sales

There are eight proposals for three downstate casino permits in New York, confirming competition is fierce and that bidders need to find avenues for standing out in a positive fashion.

Localized share sales, such as the one proposed by The Coney, are one way of accomplishing that objective. That playbook was deployed by Bally’s in Chicago and in New York, and that operator is expected to attempt it again with its Bronx proposal. Likewise, Caesars Entertainment, real estate developer SL Green, and Roc Nation, the entertainment agency owned by hip-hop mogul Jay-Z, are expected to sell shares to New Yorkers in their Times Square casino if it’s approved. The Times Square minimum investment is expected to be $500.

“The community is our most important stakeholder, so it just makes sense that Coney Island’s working-class families, who have been neglected for decades, and whose unemployment rate is amongst the highest in the City, get an opportunity to buy into this project in a way that is affordable so that even more of the positive economic impact stays local,” said Thor Equities Executive Vice President Peter McEneaney in the press release.

More Coney Casino Perks

The Coney reiterated a pledge for a $200 million community trust – funds that will be directed to economic mobility, workforce training, community grants, and enhancements to the Coney Island Boardwalk.

The statement also included mention of $75 million in public safety funds that would benefit emergency medical services and the fire and police departments of New York.

Todd Shriber
Todd Shriber Financial Reporter

Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org.

Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019.

Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com.

He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better.

Contact Todd at todd.shriber@casino.org.

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