Bragg Expands U.S. Footprint With Fanatics Deal
Posted on: July 4, 2025, 04:28h.
Last updated on: July 4, 2025, 04:32h.
- Fanatics deal part of Bragg expansion efforts into U.S. market
- Exclusive access to Bragg proprietary content
- Online casino content includes proprietary titles Atomic Slot Lab, Wild Streak Gaming
Toronto-based Bragg Gaming Group announced the further expansion of its U.S. footprint, launching its newest games Remote Gaming Server (RGS) technology with Fanatics Casino across New Jersey, Michigan and Pennsylvania.
U.S. Expansion
Bragg is a global B2B igaming content and technology solutions provider serving online and land-based gaming operators with its proprietary and exclusive content.
Fanatics Casino is also available in West Virginia, on iOS, Android and desktop platforms.
Players on the Fanatics platform in New Jersey, Michigan, and Pennsylvania can now access Bragg’s full catalogue of content from its in-house studio, including titles like Atomic Slot Lab and Indigo Magic and Wild Streak Gaming, though the RGS technology delivered via Bragg HUB platform.
Proprietary Content
Fanatics players will also have access to titles from Bragg’s studio partners, including Bluberi, Incredible Technologies, Sega Sammy Creation and King Show Games.
New studio partners Boomerang Studios, Four Leaf Gaming and Reflex Gaming will launch titles on Bragg RGS later this year.
In May, Bragg released its Q1 2025 financial results, pointing to a renewed focus on proprietary content and expansion in key growth markets like Brazil and the U.S. as the reasons for a 7.1% year-over-year overall bump in revenue.
Growth Markets
With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the U.S.,” said Matevz Mazij, CEO, Bragg Gaming Group. “We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”
Fanatics Betting and Casino launched in 2021, with its sportsbook available to 95% of the regulated online sports betting market in the U.S.
7.1% Bump in Revenue
“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalize on the substantial growth projected for these key markets,” said Kieron Shaw, Manager of Fanatics Casino Games Content. “Bragg’s impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”
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