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Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

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Editor

Expert since 2024

898 stories by Mark Keast

Optimove Study: World Cup 2026 Drove Betting Growth, Surge in First-Time Depositors
August 6, 2026

Optimove Study: World Cup 2026 Drove Betting Growth, Surge in First-Time Depositors

The FIFA World Cup drove substantial growth in active sports bettors and first-time depositors across the Americas and Europe, according to a new report from Optimove Insights. Rodri of Spain lifts the FIFA World Cup...

Written by Mark Keast
Novig Debuts Sports Prediction Market Featuring 21+ Age Limit
August 6, 2026

Novig Debuts Sports Prediction Market Featuring 21+ Age Limit

Novig has officially entered the prediction market space, launching its sports-focused platform nationwide on Tuesday (Aug 4). Carson Beck of the Arizona Cardinals during a team practice on July 26, 2026. Beck will start at...

Written by Mark Keast
BetMGM Launches Marriott Bonvoy Loyalty Integration in Alberta
August 6, 2026

BetMGM Launches Marriott Bonvoy Loyalty Integration in Alberta

BetMGM and Marriott Bonvoy have expanded their rewards partnership into Alberta, allowing local players to link accounts and exchange gaming points for hotel loyalty rewards. An image of the Alberta and Canada flags. Alberta's regulated...

Written by Mark Keast
Betsson Re-Enters Ontario iGaming Market via $74M Rhino Entertainment Deal
August 5, 2026

Betsson Re-Enters Ontario iGaming Market via $74M Rhino Entertainment Deal

Betsson has re-established a direct consumer presence in Ontario after completing its acquisition of Rhino Entertainment Group’s Canadian B2C operations, led by the Casino Days platform. Pontus Lindwall, CEO of Betsson AB, has announced that...

Written by Mark Keast
Former NBA Player Terry Rozier Seeks Dismissal of Federal Sports Bribery, Wire Fraud Charges
August 4, 2026

Former NBA Player Terry Rozier Seeks Dismissal of Federal Sports Bribery, Wire Fraud Charges

Lawyers for former NBA player Terry Rozier, who is fighting federal gambling-related charges, have filed a motion asking a federal judge to dismiss two of the four charges against him: sports bribery and honest services...

Written by Mark Keast
VEGAS SPORTS REPORT: MLS Whitecaps relocation fight, Raiders progress, Aces title chase
August 1, 2026

VEGAS SPORTS REPORT: MLS Whitecaps relocation fight, Raiders progress, Aces title chase

A new owner has reportedly come forward to buy Major League Soccer’s (MLS’s) Vancouver Whitecaps, competing with a Las Vegas-based group looking to purchase the club and move it to Nevada. Tyler Linderbaum of the...

Written by Mark Keast
New York Mets, Novig Announce First Prediction Market Deal for an MLB Franchise
July 31, 2026

New York Mets, Novig Announce First Prediction Market Deal for an MLB Franchise

The New York Mets have announced a partnership with Novig, the first such deal involving a Major League Baseball (MLB) franchise and a prediction market platform. The Tom Seaver statue outside Citi Field prior to...

Written by Mark Keast
Ontario iGaming June Results: World Cup Drives Sports Betting Handle Past $1 Billion
July 30, 2026

Ontario iGaming June Results: World Cup Drives Sports Betting Handle Past $1 Billion

The 2026 FIFA World Cup gave Ontario’s sports betting market a major summer lift in June, pushing sports betting handle past $1 billion as bettors poured into the tournament. Portugal's forward Cristiano Ronaldo celebrates after...

Written by Mark Keast
VEGAS BETTING REPORT: Why Tarik Skubal Could Trigger the Biggest World Series Odds Shift
July 30, 2026

VEGAS BETTING REPORT: Why Tarik Skubal Could Trigger the Biggest World Series Odds Shift

Major League Baseball’s (MLB) trade deadline is reaching a fever pitch—a time when Las Vegas sportsbooks are forced to price events that haven’t happened yet, and may not happen at all. Detroit Tigers' starting pitcher...

Written by Mark Keast
Great Canadian Sells Elements Casino Chilliwack to Ts’elxwéyeqw Tribe
July 30, 2026

Great Canadian Sells Elements Casino Chilliwack to Ts’elxwéyeqw Tribe

Great Canadian Entertainment has completed the sale of Elements Casino Chilliwack to the Ts’elxwéyeqw Tribe, marking the latest British Columbia gaming property to transition to Indigenous ownership. Elements Casino Chilliwack, located in the Fraser Valley...

Written by Mark Keast