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Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

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Expert since 2024

857 stories by Mark Keast

The McDonald’s of iCasino? New Betty Canada CEO on How They Will Double Revenue
February 19, 2025

The McDonald’s of iCasino? New Betty Canada CEO on How They Will Double Revenue

USD $114 million-dollar net revenue run rate in 2024 after originally projecting USD $20 million 39,000 active players after predicting 6,600 New business model aims at making Betty the "McDonald’s of iCasino" These are bullish...

Written by Mark Keast
Big Time Betting Engagement Expected for U.S.-Canada Hockey Showdown
February 14, 2025

Big Time Betting Engagement Expected for U.S.-Canada Hockey Showdown

U.S national anthem booed Sportsbooks expect big boost in betting ESPN rating for U.S.-Finland scores viewership number 276% higher than prime time NHL game average It’s been a long time since Canadians have been this angry...

Written by Mark Keast
Will Bettors Care About the New NBA All-Star Game Format?
February 14, 2025

Will Bettors Care About the New NBA All-Star Game Format?

New format for NBA All-Star Weekend Four-team tournament Sunday with $125K per player up for grabs Avello sees potential betting interest in format The NBA has upended the all-star game format for this season in...

Written by Mark Keast
Pennsylvania Sport Bettors Big Winners in Super Bowl Wagering
February 13, 2025

Pennsylvania Sport Bettors Big Winners in Super Bowl Wagering

Sportsbooks in Pennsylvania took in US$101.54 million in Super Bowl wagers Eagles early betting favorites for 2026 championship Pennsylvania’s sportsbooks took US$101.54 million in bets on the Super Bowl through retail and online wagering, a lot of...

Written by Mark Keast
Sheryl Crow and Tyrese Gibson Set to Headline at Great Canadian Casino Resort Toronto
February 11, 2025

Sheryl Crow and Tyrese Gibson Set to Headline at Great Canadian Casino Resort Toronto

Sheryl Crow will headline in Toronto this summer Great Canadian Toronto will also host summer concerts by Tyrese Gibson, ZZ Top, Bachman-Turner Overdrive, and Shania Twain, among others The Great Canadian Casino Resort Toronto has...

Written by Mark Keast
Canadian Lottery Coalition Takes Legal Action to Recoup Millions in Illegal Offshore Gambling
February 10, 2025

Canadian Lottery Coalition Takes Legal Action to Recoup Millions in Illegal Offshore Gambling

Canadian Lottery Coalition files court injunction against Bodog "Millions" of dollars in revenue lost to illegal offshore gaming operators  Lawsuit first of its kind The decision by the Manitoba Liquor & Lotteries (MBLL) to file...

Written by Mark Keast
GeoComply Reports 724,400 New Active Accounts Over Super Bowl Weekend
February 10, 2025

GeoComply Reports 724,400 New Active Accounts Over Super Bowl Weekend

14% YoY increase in active player accounts during Super Bowl Greater gains seen in US states cracking down on offshore books Stats come from GeoComply online sportsbook customers The on-field product for Sunday night's Super...

Written by Mark Keast
Study: Illegal Betting to Dominate $6.4 Billion in Super Bowl Wagering
February 9, 2025

Study: Illegal Betting to Dominate $6.4 Billion in Super Bowl Wagering

Just hours to go before kickoff, and there’s been no shortage of studies and surveys shining a light on the behemoth that is Super Bowl betting. H2 Gambling Capital - the global specialist gambling sector...

Written by Mark Keast
Blueprint Gaming Doubles Down on Ontario Footprint with RSI Deal
February 7, 2025

Blueprint Gaming Doubles Down on Ontario Footprint with RSI Deal

The name of the game in Ontario's growing igaming market is digital casino. Blueprint Gaming, the United Kingdom slots developer, is looking to build on that, announcing a new deal today with Rush Street Interactive...

Written by Mark Keast
Nanos Research: Over 500,000 Quebecers Set to Wager on the Super Bowl
February 7, 2025

Nanos Research: Over 500,000 Quebecers Set to Wager on the Super Bowl

Like Ontario, Quebecers will be betting big on Sunday’s Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles. According to just-released data from Nanos Research, more than 577K adult Quebecers are expected to...

Written by Mark Keast