ESPN BET and ESPN Deepen Integrations with “Mint Club” Launch

Posted on: April 16, 2025, 08:47h. 

Last updated on: April 16, 2025, 08:57h.

Mark Keast Read More
Expertise: Canadian Gaming, iGaming, Las Vegas, Sports Betting, NFL, Boxing, UFC.
  • “Mint Club” goes live for ESPN BET users today
  • Improvements in integration between media and betting experience
  • Announcement is first in a series of bet-tracking enhancements to follow

PENN Entertainment is looking to further leverage ESPN BET and ESPN integration with the launch of “Mint Club,” the company announced on Wednesday.

ESPN Bet has launched its new Mint Club designed to increase interaction with bettors who watch ESPN. (Image: ESPN Bet)

“Mint Club” is a new community feature where players link their ESPN BET and ESPN accounts for access to exclusive offers, including weekly promotions and giveaways, deposit bonuses, profit boosts, and merchandise.

Access to the club is instantly available to all users who link their accounts and is free.

As Jason Birney, Penn Interactive’s vice president of operations, told Casino.org last week, the company is focusing on how to further burrow into the synergies between the broadcasting end of their operation and the sports betting platform.

H2 Gambling Capital has ESPN BET pegged as the fifth biggest sports betting operator in the US, with a 2.6% market share. According to H2, FanDuel has a 43% market share, followed by DraftKings at 35%, BetMGM at 7%, and Fanatics at 5%.

H2 utilizes sources like web traffic, affiliate traffic, and search volume data to estimate market size and growth rates in regulated markets where there is no official data.

Synergies Between Broadcasting Arm and Sportsbook

The ESPN BET app and website, formerly Barstool Sportsbook, launched in November 2023, is now available in 19 states as well as Washington DC.

Rather than swipe back and forth between apps to get news and information, then look at lines and place wagers, we want to offer our users the ability to see odds and available wagers within the news and content they’re already visiting before easily transitioning over to place the wager in ESPN BET,” Birney said last week. “Between ESPN’s linear programming, media app, fantasy products and massive social following, there’s a myriad of daily touchpoints to reach the recreational bettor, who at the end of the day is a sports fan looking to heighten their entertainment through wagering.”

That’s the thinking with “Mint Club.” Whether it chips away at market share held by industry behemoths FanDuel and DraftKings is another thing.

Objective: More Seamless Betting Interaction

The objective with “ESPN BET Mint Club” is to allow bettors to more easily track their wagers. Members will have events from their favorite teams highlighted across the top of the ESPN BET home screen so they can find, track, and place wagers more easily.

They can also now more easily track their bets in the Scores section of the ESPN app, including progress toward hitting on parlays, and filtering scoreboards to focus on games they are betting on.

Media stories of late have focused on ESPN Bet’s future, which is murky at best if the sportsbook doesn’t build momentum between now and the end of 2026, according to reporting.