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Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

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Expert since 2024

778 stories by Mark Keast

Bragg Gaming CEO Mazij Out as Board Director After AGM Defeat
June 19, 2026

Bragg Gaming CEO Mazij Out as Board Director After AGM Defeat

Bragg Gaming CEO Matevž Mazij offered his resignation after 55.67% of shareholders voted against his board re-election Following a strategic review that concluded without a sale, Bragg's stock plummeted nearly 60% in a year, dropping...

Written by Mark Keast
Wealthsimple Brings Prediction Markets to Canada in New Kalshi Deal
June 18, 2026

Wealthsimple Brings Prediction Markets to Canada in New Kalshi Deal

Wealthsimple and Kalshi are rolling out "Wealthsimple Predict," a standalone app giving Canadians access to regulated event-based wagering Users can trade roughly 4,000 event contracts strictly tied to economic indicators, financial markets, and climate trends...

Written by Mark Keast
Guerrero Jr. Partners With Betway Parent Super Group for Responsible Gambling Campaign
June 17, 2026

Guerrero Jr. Partners With Betway Parent Super Group for Responsible Gambling Campaign

The sportsbook has teamed up with Toronto Blue Jays' first baseman Vladimir Guerrero Jr. for a new responsible gambling campaign The five-time All-Star is fresh off a spectacular 2025 postseason run, where he hit .397...

Written by Mark Keast
Pure Casino Entertainment Greenlit to Acquire Gamehost Casinos
June 17, 2026

Pure Casino Entertainment Greenlit to Acquire Gamehost Casinos

Pure will acquire 100% of Gamehost's outstanding common shares for $13.65 per share in cash, representing a significant premium for shareholders The acquisition adds three major properties (including Calgary's Deerfoot Inn & Casino), expanding Pure's...

Written by Mark Keast
Messi Hat Trick Boosts Kalshi’s Argentina Soccer Partnership
June 17, 2026

Messi Hat Trick Boosts Kalshi’s Argentina Soccer Partnership

Kalshi announced World Cup sponsorship agreement with Argentina Football Association June 10 Argentina star Lionel Messi scored hat trick in last night's win over Algeria Partnership activations include paid partnership post on Messi's Instagram platform, which...

Written by Mark Keast
Report: Embattled QB Brendan Sorsby Heading to NFL Supplemental Draft
June 15, 2026

Report: Embattled QB Brendan Sorsby Heading to NFL Supplemental Draft

Decision comes amid ongoing legal wrangling over Texas Tech quarterback's college eligibility Sorsby has been treated for a gambling addiction Last week, Sorsby had been granted a temporary injunction against the NCAA opening the door...

Written by Mark Keast
Industry Coalition Sues Kentucky Over New 14.25% Prediction Market Tax
June 15, 2026

Industry Coalition Sues Kentucky Over New 14.25% Prediction Market Tax

Kalshi, Crypto.com and Polymarket join forces to challenge Kentucky tax Kentucky General Assembly in April enacted a 14.25% tax on prediction market transaction fees Sports betting has been legal in Kentucky since 2023 A coalition that includes Kalshi, Crypto.com and Polymarket...

Written by Mark Keast
UFC Freedom 250: Justin Gaethje Stuns Ilia Topuria as Heavy Underdog Cashes
June 15, 2026

UFC Freedom 250: Justin Gaethje Stuns Ilia Topuria as Heavy Underdog Cashes

One of the great upsets in recent UFC history as Gaethje stuns Topuria Good night for bettors, with Gaethje +360 at the start of the fight Gaethje most bet fighter at BetMGM going into the event...

Written by Mark Keast
Illinois Casino Revenue Jumps 9.2% in May, Fueled by New Gaming Properties
June 15, 2026

Illinois Casino Revenue Jumps 9.2% in May, Fueled by New Gaming Properties

Illinois Gaming Board reports $192.8 million in revenues from the state's casinos in May Rivers Casino leads the way, with $48.7 million in total revenues Slots generate the bulk of revenues across the state's 17 land-based...

Written by Mark Keast
Texas Tech Officials Defend Decision to Back Sidelined QB
June 12, 2026

Texas Tech Officials Defend Decision to Back Sidelined QB

Texas Tech officials said their priority is to help Brendan Sorsby with treatment for gambling addiction U.S. District Court judge granted temporary injunction against NCAA opening door for Sorsby to re-start college football career NCAA...

Written by Mark Keast