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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

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749 stories by Mark Keast

NCAA Denies Reinstatement to Texas Tech QB Brendan Sorsby Over Gambling Violations

Sorsby looking to get NCAA eligibility reinstated after gambling-related suspension Texas Tech quarterback suing NCAA to overturn gambling suspension, in court Monday If court action fails, Sorsby could enter NFL Supplemental Draft in July, or even look at a move to the Canadian...

Mark Keast May 27, 2026

Ontario’s New BetGuard Platform Tops 500 Self-Exclusions in First Two Weeks

Ontario's centralized self-exclusion platform went live May 14 BetGuard’s scope covers all licensed iGaming websites in Ontario’s regulated market, including platforms operated by the OLG BetGuard prohibits operators from sending direct marketing to self-excluded individuals, with strict penalties for non-compliance More than...

Mark Keast May 27, 2026

Eliminated Teams, But Not Eliminated Bettors: 65% of Fans Keep Wagering Post-World Cup Ouster

Optimove World Cup study delves into retention opportunities for operators Data suggests 65% of American bettors intend to keep wagering even after national teams are ousted Canadian operators talk about unique engagement opportunities that the World Cup offers Most 2026 FIFA World...

Mark Keast May 26, 2026

Lack of Ad Clarity Leaving Canadian iGaming Players Confused, Says CLC Exec

Lack of clarity concerning igaming advertising has created confusion in the marketplace Cormier was named Executive Director of the Canadian Lottery Coalition in April Cormier said CLC supports Bill S-211: National Framework on Sports Betting Advertising Act Newly appointed Canadian Lottery Coalition (CLC) Executive...

Mark Keast May 25, 2026

Conor McGregor Opens as Heavy Underdog Against Max Holloway in UFC Return

Max Holloway -500 for UFC 329 Conor McGregor fight at some sportsbooks McGregor hasn't fought in the Octagon in five years, since loss to Dustin Poirier Holloway's last fight was in March, a unanimous decision loss to Charles Oliveira Oddsmakers are firmly...

Mark Keast May 23, 2026

Alberta’s New iGaming Chief Targets Interprovincial Liquidity

Dan Keene appointed new CEO of Alberta iGaming Corporation Keene spoke about his new role at this week's gaming summit in Toronto Keene confirms that Alberta is working on an MOU with Ontario over interprovincial liquidity Fresh off his permanent appointment as...

Mark Keast May 22, 2026

Ontario iGaming Milestone: Over 90% of Players Now Choosing Regulated Sites

Ipsos releases Ontario market channelization study commissioned by AGCO and iGaming Ontario 91.1% of Ontario players are on regulated igaming platforms, up 7.4% from last year Currently 44 licensed igaming sites in Ontario Ontario's regulated iGaming market has hit a massive new milestone,...

Mark Keast May 21, 2026

Alberta Minister Admits May iGaming Launch Slid to July Due to Operator Pressure

Alberta Minister Dale Nally kicked off a major gaming summit in Toronto with a highly anticipated update on the province's transition to an open commercial market Over 70 private iGaming platforms have already lined up to enter Alberta, with 37 operators officially...

Mark Keast May 21, 2026

7 in 10 Canadians Fear Surge in Addiction as Sports Betting Booms, Poll Finds

Nearly 70% of Canadians expect a sharp rise in problem gambling due to the availability of mobile betting apps Almost 3 in 10 Canadians worry that someone close to them—a friend, family member, or coworker—is already addicted Over half of active bettors...

Mark Keast May 20, 2026

Texas Tech QB Brendan Sorsby Sues NCAA to Overturn Gambling Suspension

Texas Tech's star transfer is suing the NCAA in a desperate, last-minute bid to overturn his gambling suspension and save his senior season Sorsby confessed to making small wagers on his own team while at Indiana and has since checked into a...

Mark Keast May 19, 2026