Amazon’s Zoox Launches Paid Driverless Robotaxis in Las Vegas

Key Points

  • Amazon's Zoox officially launched paid robotaxi rides across the Las Vegas Strip and downtown this week
  • Zoox utilizes purpose-built vehicles featuring no steering wheels or pedals and face-to-face interior seating arrangement for up to four passengers
  • The company says it maintains a transparent comfort-tier fare structure bookable via its mobile app

Zoox began charging for robotaxi rides all around the Strip and downtown Las Vegas on Monday (Aug. 10). Until now, Amazon’s autonomous vehicle subsidiary had been giving free rides to limited destinations on the Strip. When it began that service in September 2025, it became the first autonomous robotaxi service available to the public in Las Vegas.

An autonomous Zoox vehicle passes Paris Las Vegas during testing on the Strip in April 2026. (Image: Tayfun Coskun/Anadolu via Getty)

Zoox CEO Aicha Evans, speaking to Fox Business News, said the paid rollout reflects what the company learned from nearly a million driverless passenger trips.

“People just love the experience,” she said.

Zoox uses one of the industry’s only purpose‑built autonomous vehicles. Unlike competitors using regular cars that have been retrofitted for driverless operations, Zoox builds its cars without steering wheels or pedals. They feature face-to-face, campfire-style seating for up to four passengers.

Cars are hailed using the Zoox smartphone app.

The company currently has about 65 Zoox vehicles operating in Las Vegas, all now shifted to paid service. Evans said supply will increase “steadily” over the coming weeks and months.

Not Without Speedbumps

Amazon acquired Zoox, a Silicon Valley startup founded by Tim Kentley-Klay and Jesse Levinson in 2014, for $1.2-$1.3 billion in June 2020. (Image: Patrick T. Fallon/Getty)

Zoox’s testing has not been without its problems. In April 2025, a robotaxi from the company rear-ended an occupied car on an unidentified Las Vegas freeway. No injuries were reported, a voluntary recall of 270 vehicles was implemented, and a software issue was identified and corrected.

In addition, a video posted online in January showed a Zoox self-driving taxi stalled for several minutes in the intersection of Las Vegas Boulevard and Harmon Avenue. A video posted to social media showed the taxi moving forward and backward slightly without exiting the intersection, even when traffic began moving.

Evans said Zoox treats every incident as a learning opportunity.

“We quickly root‑cause and understand what happens. These are rare edge cases,” she said, adding that Zoox uses software updates, firmware changes, simulation, and structured testing to improve.

“We throw the best at it,” she said. We root‑cause, we learn, we improve, and we deploy.”

Transparent Pricing

Zoox is launching with what Evans calls a “comfort‑tier fare structure”: a base rate plus time and distance, with a few surcharges for airport trips or special drop‑offs such as the Sphere. But she emphasized that customers will not face surprise fees.

“Whatever we quote you is what we are going to charge you,” she said. “We are transparent. That’s our commitment.”

Passengers book through the Zoox app, select a destination, and are matched with a vehicle. Riders can choose an interior lighting theme to identify their car — Evans’ favorite is purple.

“I see a purple one arrive,” she said. “Slide open to open the doors. Step in. Buckle up. You do you.”

Corey Levitan joined Casino.org in 2022 after a long career covering Las Vegas. He currently covers entertainment, dining and gaming news in Las Vegas.

Corey spent six years covering the Vegas Strip for the Las Vegas Review-Journal, where he also wrote the most popular humor column in the city’s history. (For “Fear and Loafing,” he tried out 176 Vegas jobs, including poker player, blackjack dealer and Follie Bergere dancer.)

Corey has won more than 100 local, state and national awards for his journalism, which has also appeared in Rolling Stone, New York Magazine and the New York Post.

Corey is a New York native whose hobbies include playing guitar, trying to be a better husband, and arguing with strangers on Facebook.

Contact Corey at corey@casino.org.

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