Meet Sam Pearce
A member of Casino.org’s South Africa team, Sam has seven years’ experience writing about and working for online casinos and sportsbooks across numerous markets. He specialises in casino reviews, bonus breakdowns and general gambling guides, as well as ensuring these are all equipped to deliver useful and researched insights for our SA visitors.
Having written about iGaming since 2019, Sam has in-depth knowledge on what modern casino players want
Sam has produced casino reviews and guides for markets including SA, the US, UK, Canada, New Zealand and India
All of Sam’s work relies on up-to-date stats and direct testing to back up his recommendations
Sam has previously worked for international casino and sportsbook brands, gaining valuable industry insights
Professional Experience
Education
Sam’s articles: overview
Sam has worked across all of our South African content since joining Casino.org, helping to publish dozens of pages and reviews in that time:
- 29
Pages written
- 42
Pages verified and fact-checked
- 20+
SA casinos tested and reviewed
- 300+
Casino games played
What makes Sam a casino expert?
Sam has played at and reviewed over 100 gambling sites worldwide during his career, and written and contributed to hundreds of casino reviews, bonus guides, slots breakdowns, payment method runthroughs, and much more. Having also worked directly for an online casino and sportsbook during his two years at Pinnacle, he is able to use his extensive and adaptable experience to find the best casino sites South Africa has to offer.
“I’ve been playing at online casinos and betting on sports for over 10 years now, so I know the frustration of coming across a group of gambling sites or apps that all look and feel similar and struggling to tell which is the best to use. That’s why I’m motivated to help players and ensure they can get a honest look behind the curtain, instead of just being fed what casinos want you to hear.”
What it’s like working with Sam?
“Sam’s long-standing interests in both writing and online gambling shine through in all his work, and make him adept at exploring a wide range of topics from a player’s point of view. His ability to back up his claims and insights with useful research and stats also means that you can lean on him to make properly considered decisions.”
“The way Sam positively contributes to everything, from casino reviews to tips for checking the T&Cs for no deposit free spins, illustrates the versatility and consistency of his knowledge. His work is to-the-point and catered for gamblers of all experience levels, while still going the extra mile to help and advise them.”
“Sam clearly understands what’s important to South African players and knows how to tailor his work to ensure they get the most relevant recommendations. Whether you’re looking for the biggest bonuses, largest games libraries or casinos offering same-day withdrawals, he always points you in the right direction.”
How does Sam stay up-to-date?
To ensure he’s following the often fast-moving South African online gambling market, Sam frequently refers to various sites to get the latest updates on legal changes, recently licensed casinos, the newest games, and more. Here are some of his preferred sources for his guides and reviews:
- iGaming Business
Sam visits iGB every week for general news and updates on the SA market, particularly regulation developments, player trends and commentary on what may happen in the near future.
- NEXT.io
As South African casinos have begun embracing trends such as VR, AR and cryptocurrency, NEXT.io is a useful resource for the technological side of online gambling and how players interact with casinos.
What iGaming events does Sam recommend?
To build on and refresh his knowledge, Sam attends and follows several industry events that cover important topics including the future of gambling and what major operators and games studios have planned. To learn more on where the industry is headed, he recommends the following:
- ICE Barcelona
“I originally attended ICE in London many years ago, and it was a great touchpoint for highlighting how many new developments are often happening in the world of online gambling at once. It's since moved to Barcelona, but I’ve still always found it useful for getting ahead of the curve with regards to what players are looking for from casinos.”
- SBC Summit
“The SBC Summit events are often attended by hundreds of leading professionals. They regularly post videos of thought-provoking talks featuring the people behind the biggest casinos in the world, which always raise interesting questions as to how and where the industry is set to develop.”
Q&A with Sam
What got you into writing about casinos?
What’s the first thing you look for at an online casino?
If you could only play one casino game forever, what would it be?
It's not just Sam doing the research...
Our team of casino writers, editors, and fact checkers triple check everything to ensure we only ever recommend safe and secure casinos. Find out more about them below:
Our team
See all writers
Alexander has been immersed in online casinos and iGaming for over 10 years, making him a dynamic General Manager at Casino.org. He uses his vast knowledge of the industry to create content across key global markets.
With over a decade of experience in the online gambling industry, Jemma is a versatile expert who has worn many hats, spanning roles in content, marketing, and odds compilation. Her diverse background equips her with a keen eye for reviewing casino and sports betting sites.
Daisy brings over nine years of iGaming expertise to Casino.org’s North American team. She has written for top affiliate sites across nine markets, including the US and Canada. Daisy helps players discover the best online casinos and bonuses, and she's our top specialist for slot games and providers.
