Betting on Bezels: Kalshi Opens Watch Futures Markets

• Kalshi is partnering with luxury watch marketplace Bezel
• Event contracts will be tied to prices of fancy timepieces
• Brands include Patek Philippe and Rolex

Kalshi knows what time it is. Via a partnership with Bezel, the largest US prediction operator is offering markets based on luxury watch prices.

The markets will be known as Watch Futures and will allow traders to bet on price fluctuations on well-known tony timepiece brands, including of course, Rolex. Those markets will also include derivatives on which models manufacturers may cease making and new models that could come to market.

“Watch Futures is all based on Beztimate, Bezel’s system (once used only internally) to help it accurately calculate the market price of a timepiece. It draws data from real-time transactions, live bids, verified sales, and other market offers to spawn its own series of independent valuation models to establish a watch’s value,” according to The Robb Report.

Kalshi already has 10 watch-related markets up, seven of which are tied to Rolex. Those event contracts are found in the platform’s financials, general, and product launches sections.

Kalshi Continues Broadening Event Contracts Menu

The luxury watch markets are anotherexample of Kalshi’s growing non-sports menu – an effort that’s likely critical at a time when state regulators continue applying legal scrutiny on the prediction markets industry due to its sports ties.

Kalshi is also attempting to quash insider trading on its platform. On a somewhat related note, it’s worth pointing out that the Watch Futures will be tied to the “real deal” because Bezel employs a robust authentication process for the timepieces that are bought and sold on its platform. In fact, the company rejects more than a third of submissions last year.

Bezel rejected 34% of the watches attempted to be sold in 2025. That’s a 5% increase from our 2024 Bezel Report (where we ended the year at a 29% rejection rate), and an 11% increase from 2023 (23%),” it said in its 2025 annual report.

The company also has some small ties to the gaming industry as Fanatics CEO Michael Rubin and comedian Kevin Heart, who stars in DraftKings commercials, are among Bezel investors.

More Kalshi News

In advance of Primary Day yesterday, Kalshi announced a partnership with The Associated Press through which the wire service will provide its widely followed US election results to the prediction market.

That deal, which extends the yes/no exchange’s media ties, could be pivotal in a midterm election year because political event contracts are among the most popular non-sports derivatives on prediction markets.

“This collaboration will further Kalshi’s goal of being the premier destination to experience elections, combining AP’s trusted vote results with our transparent, market-based forecasts, creating a more complete picture of election night,” said Jaron Zhou, Kalshi’s Head of Politics, in a statement. “Kalshi’s election forecasts help campaigns and everyday citizens track market expectations for election outcomes, and integrating AP’s live vote count data enhances Kalshi’s election night experience by bringing together real-time vote tallies and market activity.”