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Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

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Expert since 2024

778 stories by Mark Keast

Ontario’s New BetGuard Platform Tops 500 Self-Exclusions in First Two Weeks
May 27, 2026

Ontario’s New BetGuard Platform Tops 500 Self-Exclusions in First Two Weeks

Ontario's centralized self-exclusion platform went live May 14 BetGuard’s scope covers all licensed iGaming websites in Ontario’s regulated market, including platforms operated by the OLG BetGuard prohibits operators from sending direct marketing to self-excluded individuals,...

Written by Mark Keast
Eliminated Teams, But Not Eliminated Bettors: 65% of Fans Keep Wagering Post-World Cup Ouster
May 26, 2026

Eliminated Teams, But Not Eliminated Bettors: 65% of Fans Keep Wagering Post-World Cup Ouster

Optimove World Cup study delves into retention opportunities for operators Data suggests 65% of American bettors intend to keep wagering even after national teams are ousted Canadian operators talk about unique engagement opportunities that the...

Written by Mark Keast
Lack of Ad Clarity Leaving Canadian iGaming Players Confused, Says CLC Exec
May 25, 2026

Lack of Ad Clarity Leaving Canadian iGaming Players Confused, Says CLC Exec

Lack of clarity concerning igaming advertising has created confusion in the marketplace Cormier was named Executive Director of the Canadian Lottery Coalition in April Cormier said CLC supports Bill S-211: National Framework on Sports Betting Advertising Act...

Written by Mark Keast
Conor McGregor Opens as Heavy Underdog Against Max Holloway in UFC Return
May 23, 2026

Conor McGregor Opens as Heavy Underdog Against Max Holloway in UFC Return

Max Holloway -500 for UFC 329 Conor McGregor fight at some sportsbooks McGregor hasn't fought in the Octagon in five years, since loss to Dustin Poirier Holloway's last fight was in March, a unanimous decision...

Written by Mark Keast
Alberta’s New iGaming Chief Targets Interprovincial Liquidity
May 22, 2026

Alberta’s New iGaming Chief Targets Interprovincial Liquidity

Dan Keene appointed new CEO of Alberta iGaming Corporation Keene spoke about his new role at this week's gaming summit in Toronto Keene confirms that Alberta is working on an MOU with Ontario over interprovincial...

Written by Mark Keast
Ontario iGaming Milestone: Over 90% of Players Now Choosing Regulated Sites
May 21, 2026

Ontario iGaming Milestone: Over 90% of Players Now Choosing Regulated Sites

Ipsos releases Ontario market channelization study commissioned by AGCO and iGaming Ontario 91.1% of Ontario players are on regulated igaming platforms, up 7.4% from last year Currently 44 licensed igaming sites in Ontario Ontario's regulated iGaming...

Written by Mark Keast
Alberta Minister Admits May iGaming Launch Slid to July Due to Operator Pressure
May 21, 2026

Alberta Minister Admits May iGaming Launch Slid to July Due to Operator Pressure

Alberta Minister Dale Nally kicked off a major gaming summit in Toronto with a highly anticipated update on the province's transition to an open commercial market Over 70 private iGaming platforms have already lined up...

Written by Mark Keast
7 in 10 Canadians Fear Surge in Addiction as Sports Betting Booms, Poll Finds
May 20, 2026

7 in 10 Canadians Fear Surge in Addiction as Sports Betting Booms, Poll Finds

Nearly 70% of Canadians expect a sharp rise in problem gambling due to the availability of mobile betting apps Almost 3 in 10 Canadians worry that someone close to them—a friend, family member, or coworker—is...

Written by Mark Keast
Texas Tech QB Brendan Sorsby Sues NCAA to Overturn Gambling Suspension
May 19, 2026

Texas Tech QB Brendan Sorsby Sues NCAA to Overturn Gambling Suspension

Texas Tech's star transfer is suing the NCAA in a desperate, last-minute bid to overturn his gambling suspension and save his senior season Sorsby confessed to making small wagers on his own team while at...

Written by Mark Keast
PointsBet Reaps Rewards of Canadian iGaming Push
May 17, 2026

PointsBet Reaps Rewards of Canadian iGaming Push

Group revenue dipped slightly by 1% year-over-year for the first nine months of FY26 following the corporate transition Online casino operations in Canada offset global declines with a massive 28% net win boom PointsBet Canada...

Written by Mark Keast