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Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

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Expert since 2024

898 stories by Mark Keast

Caesars Bets on Flex Parlays and Bet Insurance as Sportsbook Rivalry Heats Up
September 15, 2026

Caesars Bets on Flex Parlays and Bet Insurance as Sportsbook Rivalry Heats Up

Sportsbooks must look beyond simply adding more betting markets to keep users engaged as bettor habits shift, according to Dominic Hammond, senior vice-president of sports at Caesars Digital. Jaxson Dart, quarterback of the New York...

Written by Mark Keast
VEGAS BETTING REPORT: Bettors Feast on Opening Sunday as Jeanty Powers Raiders
September 14, 2026

VEGAS BETTING REPORT: Bettors Feast on Opening Sunday as Jeanty Powers Raiders

The Las Vegas Raiders kicked off the Klint Kubiak era by covering as 3.5-point favorites in a 27-13 win over the Miami Dolphins, fueled by a two-touchdown performance from rookie Ashton Jeanty. Ashton Jeanty of...

Written by Mark Keast
Quebec Election Could Unlock Commercial iGaming Market
September 14, 2026

Quebec Election Could Unlock Commercial iGaming Market

A new Léger poll published this morning suggests Quebec may be moving closer to ending Loto-Québec’s monopoly and creating a regulated commercial iGaming market modeled after Ontario and Alberta. The Loto-Québec crown corporation might be...

Written by Mark Keast
VEGAS BETTING REPORT: Raiders Draw Heavy Action as Klint Kubiak Era Begins
September 13, 2026

VEGAS BETTING REPORT: Raiders Draw Heavy Action as Klint Kubiak Era Begins

All eyes are on the Las Vegas Raiders and Miami Dolphins today at 4:25 p.m. EST, as new Raiders head coach Klint Kubiak makes his debut with a team looking to prove it’s playoff-worthy. Allegiant...

Written by Mark Keast
Former Texas Tech QB Brendan Sorsby Details Gambling Addiction That Ended College Career
September 10, 2026

Former Texas Tech QB Brendan Sorsby Details Gambling Addiction That Ended College Career

Former Texas Tech quarterback Brendan Sorsby expresses deep remorse over the gambling addiction that derailed his college football career in the new Paramount+ documentary 'The Program: Texas Tech. Brendan Sorsby, while he was a member...

Written by Mark Keast
VEGAS BETTING REPORT: Sharp Money Fades Seahawks as Circa Sees Patriots Action
September 9, 2026

VEGAS BETTING REPORT: Sharp Money Fades Seahawks as Circa Sees Patriots Action

Heavy betting action on the New England Patriots ahead of Thursday's NFL kickoff is driven less by confidence in New England than by bettors fading the Seattle Seahawks, according to Circa Sports risk manager Jamey...

Written by Mark Keast
B.C. Regulator Draws Firm Line Against Sports Prediction Markets
September 8, 2026

B.C. Regulator Draws Firm Line Against Sports Prediction Markets

British Columbia’s gambling regulator has joined the growing push against treating sports and entertainment prediction contracts in Canada as securities or derivatives. Wealthsimple has launched its prediction market trading app in Canada. (Image: Wealthsimple) According...

Written by Mark Keast
Optimove Report: 84% of NFL Bettors Engaged in Live Betting Last Season
September 7, 2026

Optimove Report: 84% of NFL Bettors Engaged in Live Betting Last Season

A new Optimove Insights survey reveals that 84% of National Football League (NFL) bettors placed in-game wagers last season, highlighting the rapid rise of live betting. The NFL opens the 2026-27 season Wednesday night with...

Written by Mark Keast
Canadian Lottery Coalition Pushes for Crackdown on Prediction Markets
September 7, 2026

Canadian Lottery Coalition Pushes for Crackdown on Prediction Markets

The Canadian Lottery Coalition (CLC) is calling for even tighter controls on prediction markets after financial regulators said last week (Aug. 27) that sports event contracts should not be treated as securities. Financial regulators in...

Written by Mark Keast
AGA: Prediction Markets Stall Legal NFL Betting Growth
September 5, 2026

AGA: Prediction Markets Stall Legal NFL Betting Growth

The American Gaming Association (AGA) expects National Football League (NFL) betting handle to remain virtually flat this season as prediction markets capture a growing share of Americans’ wagering dollars. Los Angeles Rams quarterback Matthew Stafford...

Written by Mark Keast