Sands China Will Promote Wellness and ‘Big Health’ at Macau Casino Resorts
Posted on: May 12, 2025, 07:24h.
Last updated on: May 12, 2025, 10:00h.
- Sands China is bringing more wellness draws to its Macau casinos
- Sands China runs five resorts in China’s Macau
- Sands China is investing billions in nongaming attractions
Sands China, a majority-owned subsidiary of Las Vegas Sands that conducts business in Macau, says it will focus on wellness offerings at its integrated resorts in the Chinese enclave and promote so-called “Big Health” through exhibitions and conferences hosted at The Venetian, Parisian, Londoner, Plaza, and Sands Macau.
Casinos and health aren’t typically correlated, though most major gaming resorts do offer fitness centers, spas, tranquility pools, and other well-being amenities. Sands China’s luxury properties in Macau provide guests with such facilities, but the company that was responsible for transforming the Special Administrative Region (SAR) into the world’s richest gambling market by way of the Cotai Strip believes there’s a new future in store for the enclave by doubling down on nongaming health-aligned allures.
Given that the global health tourism industry holds significant growth potential and a vast market scale, we hope to connect our tourism sector with Big Health by utilizing resources within integrated resorts, organizing conferences and exhibitions, and introducing health tourism products to make Macau a player in this emerging industry,” said Grant Chum, Sands China’s CEO and executive director.
“Big Health” is a Chinese concept referring to a transformative approach to health care that embraces holistic medicine and thinking, improves disease prevention and management, and fosters citizens’ overall health through technology, infrastructure, and streamlined services.
Nongaming Initiatives
Sands China, like its five competitors in Macau, agreed to invest billions of dollars into its casino resorts in 2022 in exchange for a 10-year gaming concession extension. The bulk of the funds must go to nongaming projects. Sands’ nongaming commitment was upwards of $3.5 billion.
In December 2023, the company announced a partnership with Tencent Video to allow Macau to play a larger role in the Asian showbiz industry. The partnership will bring Hollywood-like events to Sands China’s resorts, including movie and television premieres, award shows, and live performances.
In addition to entertainment, Sands China is focusing on health. Last Friday, Sands and the Guangdong-Macau Traditional Chinese Medicine Technology Industrial Park Development Company (GMTCM Park) signed a deal “to promote the integration of the ‘Big Health’ tourism industry” in Macau and neighboring Hengqin.
“This collaboration marks the official launch of in-depth cooperation between the two parties in the field of ‘Big Health’ and tourism, carrying profound significance for advancing the cross-sector integration of Macau and Hengqin’s ‘tourism+’ initiatives,” added Wu Wang, GMTCM Park president. “This joint effort is a concrete measure in response to the Macau SAR Government’s 2025 Policy Address to support key industrial projects in Macau and Hengqin, as well as deepening cross-sector integration of tourism.”
Wellbeing Offerings
In announcing the “Big Health” deal with GMTCM Park, Chum said Sands would bring additional “health tourism products” to its handful of casino resorts.
At The Londoner, Sands China’s newest casino that opened in 2021, the integrated resort has five oasis-like outdoor pool complexes, four gyms and health clubs, and three full-service spaces.
A popular service at the Bodhi Spa is crystal sound therapy meditation classes.
“Led by a Thai practitioner and crystal sound therapy expert, the sounds and frequencies from the crystal quartz bowls promote a healthy flow of energy, heighten focus, and increase mental and emotional clarity,” the Bodhi Spa claims. Individual classes begin at MOP800 (US$100), with group classes for up to six starting at MOP250.
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