Sudhir Kale

Reporter: Sudhir Kale

Subscribe to updates

Dr. Sudhir Kale is a recognized gaming industry scholar, having written more than 100 papers for casino trade and journal publications, including many involving extensive research. He has been quoted in major mainstream media, including The Wall Street Journal, Forbes, The New York Times, Bloomberg, The Financial Review and Reuters. Sudhir founded his own firm for the casino industry—GamePlan Consultants—to share his expertise in marketing and high-end training for the gaming industry worldwide. His extensive client list includes Marina Bay Sands, Galaxy Macau and Wynn Macau. Dr. Kale is also a sought-after speaker at annual gaming conferences, from Global Gaming Expo (G2E) to the University of Nevada (Reno) Executive Development Program for senior casino industry leaders. He is widely regarded as an expert in areas such as customer relationship management (CRM), customer loyalty, customer experience, market segmentation and positioning, and customer lifetime value (LTV). His Ph.D. in Marketing comes from the University of Illinois at Urbana-Champaign. Email: sudhir.kale@casino.org

Areas of Expertise

4 stories by Sudhir Kale

Can Casinos Come Back from COVID-19? With Careful Planning: Maybe, Says Expert

The COVID-19 adverse impact on the casino industry has been devastating. Gaming operators from Las Vegas to Macau are reeling, and at the same time, regrouping. But are they focusing on the right things to ensure a strong comeback? Rough Restart Gaming...

Sudhir Kale May 17, 2020

Banning Macau Casino Employees from Gambling: Wise or Misguided Policy?

In today's Asia-Pacific Expert Insights series, gaming expert and Ph.D. Sudhir Kalé looks at a common policy among gaming operators in this region: that of forbidding their casino employees from playing in their own house -- and sometimes at all. Should casino...

Sudhir Kale April 5, 2020

Getting Back to Business in Macau After the Coronavirus and Stock Debacle: CLASS Paradigm

To bring you the most in-depth knowledge possible, we continue our Asia-Pacific Expert Insight series with this article. Gaming industry insiders on the ground in this region will share their professional deconstruction of important trends in the casino sector in Macau, Japan, the Philippines,...

Sudhir Kale March 1, 2020

Diversify or Die: Coronavirus and Expanded Asian Market Competition Pose Threats to Macau Gaming

To bring you the most in-depth knowledge possible, we launch our Asia-Pacific Expert Insight series with this article. Gaming industry insiders on the ground in this region will share their professional deconstruction of important trends in the casino sector in Macau, Japan,...

Sudhir Kale February 12, 2020