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Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

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Expert since 2024

898 stories by Mark Keast

Betty Canada Q2 Revenue Soars 113% as Ontario Growth Fuels Alberta Expansion
July 29, 2026

Betty Canada Q2 Revenue Soars 113% as Ontario Growth Fuels Alberta Expansion

Betty Canada reported Q2 2026 net gaming revenue of US$90.2 million (CA$125.1 million)—a 113% year-over-year surge—according to the company's latest financial results. Betty CEO Chavdar Dimitrov, second from the left, and Joseph Hillier, president of...

Written by Mark Keast
NFL Urges CFTC to Strengthen Prediction Market Rules to Protect Game Integrity
July 29, 2026

NFL Urges CFTC to Strengthen Prediction Market Rules to Protect Game Integrity

The National Football League (NFL) is urging the Commodity Futures Trading Commission (CFTC) to further tighten its proposed rules governing sports prediction markets, arguing stronger safeguards are needed to protect the integrity of the game....

Written by Mark Keast
Can the Gordie Howe Bridge Drive a Cross-Border Boom for Caesars Windsor?
July 28, 2026

Can the Gordie Howe Bridge Drive a Cross-Border Boom for Caesars Windsor?

The opening of the Gordie Howe International Bridge between Detroit and Windsor could unlock a fresh wave of cross-border traffic for Caesars Windsor Hotel & Casino. The Gordie Howe International Bridge, which links Michigan and...

Written by Mark Keast
LeBron James’ 76ers Move Triggers Historic $273M Prediction Market Shift
July 27, 2026

LeBron James’ 76ers Move Triggers Historic $273M Prediction Market Shift

LeBron James’ sudden free-agent move to the Philadelphia 76ers triggered a massive, near-instant shift across prediction markets on Friday, driving $273 million in re-priced contracts in one of the fastest recalibrations in history. LeBron James,...

Written by Mark Keast
VEGAS BETTING REPORT: LeBron James to 76ers Shakes Up NBA Futures
July 24, 2026

VEGAS BETTING REPORT: LeBron James to 76ers Shakes Up NBA Futures

LeBron James finally made it official midday today (July 24) – he was signing with the Philadelphia 76ers as a free agent on a two-year, $8 million contract with a player option, ESPN reported.  LeBron...

Written by Mark Keast
VEGAS SPORTS REPORT: Raiders Sign No. 1 Pick Fernando Mendoza Ahead of NFL Training Camp
July 23, 2026

VEGAS SPORTS REPORT: Raiders Sign No. 1 Pick Fernando Mendoza Ahead of NFL Training Camp

The Las Vegas Raiders signed their first overall pick, quarterback Fernando Mendoza, to a rookie contract today (July 23), the team announced. Fernando Mendoza attends the TIME100 Sports Gala at Pier 60, Chelsea Piers on...

Written by Mark Keast
Hard Rock Bet Launches in Ontario as Province Reaches 48 Licensed Operators
July 23, 2026

Hard Rock Bet Launches in Ontario as Province Reaches 48 Licensed Operators

Hard Rock Bet officially launched in Ontario on Wednesday (July 22), bringing the province’s total to 48 licensed iGaming operators across 82 gaming websites. Seminole Hard Rock Casino Hotel Resort in Florida. Hard Rock Bet...

Written by Mark Keast
Miami Heat’s YouTube Blunder Sends LeBron James Betting Markets Into Overdrive
July 22, 2026

Miami Heat’s YouTube Blunder Sends LeBron James Betting Markets Into Overdrive

In the mid-summer NBA lull, even the smallest rumor can make waves. Toss in a Miami Heat social media blunder and LeBron James, and you get complete betting market chaos. LeBron James speaks onstage during...

Written by Mark Keast
GeoComply Tracks 3.2M Geolocation Checks in First Week of Alberta iGaming Launch
July 22, 2026

GeoComply Tracks 3.2M Geolocation Checks in First Week of Alberta iGaming Launch

GeoComply recorded more than 3.2 million geolocation checks in Alberta during the first week of the province's newly regulated iGaming market, driven by strong demand across licensed operators. The GeoComply booth at SBC Summit Canada...

Written by Mark Keast
theScore Bet Expands Canadian Footprint with Official CFL Partnership
July 21, 2026

theScore Bet Expands Canadian Footprint with Official CFL Partnership

Looking to capitalize on a market that covers five of the CFL's nine teams, theScore Bet has secured a multi-year national partnership with the league just days after Alberta’s official iGaming launch. Edmonton Elks quarterback...

Written by Mark Keast