BrewDog Sets Opening Date, Gives Away Million-Dollar Bar Tab

BrewDog is coming to the Las Vegas Strip. The eyesome beer-centric venue opens Dec. 2, 2022.

BrewDog will sit atop the Showcase Mall, above Target and Olive Garden, not far from MGM Grand.

In conjunction with its grand opening, BrewDog will give one lucky guest a $1 million bar tab. Prediction: The winner of this bar tab is going to be very, very popular.

Please finish looking up “eyesome,” we have to keep things moving!

About 50 billion gallons of beer are consumed by humans each year. More, now that BrewDog is opening.

Before diving into more details about BrewDog, we should mention up front we have never had a beer. It smells odd.

That said, beer fans are likely to love this new venue boasting 96 beers on tap, so we’re excited for them.

In the news release about BrewDog, the company says it is bringing “the first-ever carbon-negative bar to Las Vegas.” We have no idea what that involves, but it’s quite possible the person who wrote this news release was imbibing in some of the aforementioned libation.

BrewDog will serve something called Elvis Juice, presumably something other than what produced Lisa Marie and possibly Big Elvis at Harrah’s.

The 30,000-square-foot BrewDog will take up two floors of the Showcase Mall, and the rooftop patio will provide some impressive views.

The venue will boast a 4,000-square-foot LED cube, a custom-fabricated, 30-foot tall digital sign.

This should evoke a Pavlovian response in all the tourists flying into the Las Vegas airport.

As for the beer, “The ten-barrel brewhouse will allow for the creation of exclusive small-batch brews, capturing the creativity of the team and enabling collaboration with local beer fans and other local craft brewers in the city.”

Competing craft brewers actually interacting? Imagine that.

Humans consume about 50 billion pounds of merch each year.

As one cannot live by beer alone, BrewDog will also serve up bar food, including pizzas and tacos, along with lobster and Wagyu-beef burgers.

The venue will also have shuffleboard tables, retro gaming and, naturally, a good number of TVs. It’s the law.

Shout-out to this tree working O/T to ensure BrewDog is carbon-negative. Fun fact: The name of our band in high school was Carbon Sequestration.

Learn more about BrewDog on the Las Vegas Strip on the official Web site.

We look forward to hearing what you think about the place.

Assuming they have beverages other than beer, we’ll be there to check the place out. We’d also like the opportunity to win a $1 million bar tab.

The million bucks can be used at any BrewDog location—there are 113 bars around the globe—for the next 20 years. We’d love it if the million dollars could be used for BrewDog keychains. We’d be set for Christmas presents for the next 20 years. Or pizza! Assuming the pizza’s covered, see you at BrewDog!

Update (10/18/22): This story originally included a reference to information from BrewDog that implied only U.K. residents could win the million-dollar bar tab. A rep for the company clarified the raffle is open to anyone who attends the grand opening.

Update (10/19/22): We weren’t really familiar with the BrewDog brand until we heard from some U.K. folks who mentioned some controversies involving the company. Here’s an overview of some of the company’s controversies, including a marketing stunt where some of its beer was packaged inside the bodies of dead animals.

Many of the “controversies” seem to involve buzzkills without a sense of humor trying to impose their lame views on BrewDog, but we don’t really care enough to look into it further.

What we don’t take lightly is the fact a good number of former employees (61 who went public, to be exact, and another 45 who didn’t) of BrewDog claim the company’s co-founder James Watt fostered a “culture of fear,” and the brand creates a “toxic culture” for staff. Not a great look.

James Watt has had his own personal challenges, including allegations of inappropriate behavior toward female staff. Watt has disputed the allegations.

We trust these issues have been ironed out, as Las Vegas doesn’t really do that anymore, despite a long history of creating toxic cultures (just ask any casino cocktail waitress who worked with Steve Wynn and his cronies—some of whom are still in position of power in high profile casinos—back in the day).

Las Vegas has always been a place for fresh starts, and while our town is accommodating of outrageous stunts and appreciative of irreverent humor, if anything shady goes down, we’ll hear about it. What happens in Vegas no longer stays in Vegas.