FanDuel Casino Launches ‘Love Island’ as Branded Slots Popularity Rises
Posted on: December 10, 2025, 12:27h.
Last updated on: December 9, 2025, 02:54h.
- FanDuel Casino now includes a slot game based on “Love Island”
- Branded slots continue to grow in popularity online
FanDuel Casino players can now enter the “Love Island” villa via a newly launched online slot game.
Developed in partnership with Games Global and a licensing deal with ITV Studios, FanDuel announced today that Love Island Reel Vibes is live.
The reality show slot title is accessible on the FanDuel iGaming platform in Connecticut, Michigan, New Jersey, Pennsylvania, and Ontario.
“‘Love Island’ has become a cultural phenomenon with a deeply engaged, mobile-native fanbase, making it an ideal partner as we expand our portfolio of exclusive entertainment,” said Ian O’Reilly, FanDuel Casino’s vice president of games. “With Love Island Reel Vibes, we’re delivering a fresh, feature-rich slot experience that brings the energy of the villa directly to our players.”
O’Reilly added that the initial “Love Island” slot machine game is the first of many in the multiyear collaboration with the content partners.
Branded Slots Increase in Popularity
FanDuel Casino and its primary competitor, DraftKings, spend many millions of dollars each year licensing popular television shows, movie titles, brands, and celebrities’ likenesses for their online casino offerings. Examples include “Wheel of Fortune,” “Deal or No Deal,” Playboy, Monopoly, Whitney Houston, “Breaking Bad,” Willy Wonka, Dubble Bubble, Dan Marino, “The Goonies,” and Rob Gronkowski.
Games Global is behind many of the slot titles, including products branded with Floyd Mayweather, the UFC and WWE, and “Terminator.”
Andy Booth, Games Global’s chief product officer, said there’s been a rise in the popularity of branded slot games over the past few years.
One of the dominant trends we’ve seen is branded slots, which essentially includes casino slots inspired by popular TV shows, movies, iconic brands, celebrities, and so on. The general idea is that by leveraging familiar themes and characters, this slot genre has a higher impact on its target audience,” Booth explained.
Booth says branded slots provide an instant connection with the player that “allows fans to step into a world they already know and love.”
Dating Reality Series
“Love Island” is among the more successful reality television series in recent memory. A British carryover, the series first aired on CBS but achieved greater success with the start of its fourth season after moving to Peacock in 2022.
The dating competition brings a group of contestants, known as islanders, to a villa where they live in isolation. Throughout each season, the islanders must be “coupled” to stay in the villa.
The series has spurred three spinoffs in “Love Island Games,” “Love Island USA: Aftersun,” and “Love Island: Beyond the Villa.”
“‘Love Island’ continues to soar as one of the most influential global reality franchises, with the latest seasons ranking as the top reality programs of the year, generating record social engagement, and attracting millions of new viewers, many of them mobile-native. This momentum makes the franchise a natural fit as FanDuel Casino introduces an exclusive slate of Love Island-themed titles rolling out through 2026 and beyond,” the FanDuel release concluded.
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