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Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

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Expert since 2024

782 stories by Mark Keast

EveryMatrix Finalizes Content Aggregation Deal with Caesars
April 11, 2025

EveryMatrix Finalizes Content Aggregation Deal with Caesars

Content is king for igaming companies operating in the regulated Canadian gaming market, especially if it’s online casino content. Canadian gaming: Caesars Boosts Content Caesars Entertainment knows that, another reason a deal announced with EveryMatrix...

Written by Mark Keast
Bragg Gaming Group Takes Bigger Bite Out of Brazilian Online Casino Market
April 11, 2025

Bragg Gaming Group Takes Bigger Bite Out of Brazilian Online Casino Market

Bragg Gaming Group takes equity stake in Brazil content creator All titles developed in the partnership will be powered by Bragg's Fuze platform Toronto company committed to aggressive expansion into Brazil igaming market Bragg Gaming Group,...

Written by Mark Keast
Kansas Lawmakers Vote to Prohibit Sportsbook License Extensions
April 11, 2025

Kansas Lawmakers Vote to Prohibit Sportsbook License Extensions

As reported first in Covers, Kansas’ legislature today passed legislation that will prohibit sportsbook license extensions, tossing the future of the state’s regulated sports betting market up in the air. Six Mobile Sportsbooks Currently Operating Six...

Written by Mark Keast
DraftKings’ Johnny Avello Says Canadian Corey Conners Has the Game to Win a Masters
April 11, 2025

DraftKings’ Johnny Avello Says Canadian Corey Conners Has the Game to Win a Masters

Justin Rose holds the Masters lead heading into Round 2 In-play wagering a huge betting trend, DraftKings says Canada's Corey Conners has the game to contend For fans and sports bettors, watching Thursday's first round...

Written by Mark Keast
$40 Million Dollar Lotto Winner Thought He Had Won $40k
April 8, 2025

$40 Million Dollar Lotto Winner Thought He Had Won $40k

A 79-year-old retired railway employee thought he had won $40,000 in a LOTTO MAX draw Feb. 21, only to find out the ticket was for $40 million. $40 Million Win Bernard White of Oshawa said...

Written by Mark Keast
Coolbet Deal with PGA of Canada has Industry People Perplexed
April 8, 2025

Coolbet Deal with PGA of Canada has Industry People Perplexed

Coolbet pulled out of the Ontario iGaming market in 2023 BetRegal announced a similar deal with PGA of Canada in 2022 Coolbet's not licensed anywhere in Canada As first reported in Canadian Gaming Business, Coolbet...

Written by Mark Keast
PENN Entertainment Launches Stand-Alone iCasino App
April 7, 2025

PENN Entertainment Launches Stand-Alone iCasino App

theScore Casino launches in Ontario Online casino dominates Ontario igaming market PENN Entertainment, looking to build on the strength of their theScore BET brand in Ontario, an igaming market dominated by digital casino, today announced...

Written by Mark Keast
PENN VP: March Madness an Ideal Time to Push ESPN BET Model
April 7, 2025

PENN VP: March Madness an Ideal Time to Push ESPN BET Model

ESPN BET has been struggling to gain traction in U.S. market PENN’s theScore BET well established in regulated Ontario market ESPN BET looks to emulate theScore BET model Negative business news and analyst takes on...

Written by Mark Keast
Brian Christopher Unveils New World Cruise Slot Game
April 6, 2025

Brian Christopher Unveils New World Cruise Slot Game

YouTube slot influencer Brian Christopher has launched his latest slot, in tandem with Gaming Arts, called World Cruise, and if early reviews are any indication, he thinks he has something that will resonate with casino...

Written by Mark Keast
Ontario Online Gambling Market Celebrates Three-Year Anniversary
April 4, 2025

Ontario Online Gambling Market Celebrates Three-Year Anniversary

49 licensed igaming operators live in Ontario at the 3-year mark $1.1 billion in cash wagers April 2022 $7.1 billion in February 2025 The number of operators in Ontario’s regulated igaming market has slipped under...

Written by Mark Keast