Written by Trent Rhode

Q: How did you get started in iGaming?

“While freelancing in 2006, I joined a project producing guides for poker, blackjack, roulette, baccarat, and slots. Veterans in the industry coached me in game mechanics, player behavior, and SEO—a foundation I still draw on when updating today’s content.”

Q: What’s the most important factor when reviewing or refreshing casino pages?

“Credibility. Bonus terms, payout data, and playable states must be right. Accuracy earns trust; SEO just helps readers find it.”

Q: One resource you’d recommend to newcomers?

“The free daily brief from EGR North America —a concise snapshot of regulation and market launches.”

Q: Favourite casino-related activity, and why?

“Live-dealer blackjack. It shows how classic table games evolve with streaming tech while keeping strategy at the core.”

A multi-vertical publishing veteran, Trent blends two decades of journalism and web-first editing to keep Casino.org’s North-American casino content clear, current, and easy to find. His background spans technology, blockchain, finance, and iGaming, giving him the range to explain complex topics in plain English.

Content Editor at Casino.org

Expert Since 2006

20 Years in digital publishing

Began with print journalism (2002) and pivoted to web-first content in 2006.

2,000+ Articles, Guides, & Reviews Edited

Extensive hands-on experience refining content across multiple industries.

Proven SEO Gains

Past projects delivered triple-digit traffic lifts through on-page optimisation and structured refresh cycles.

Recent professional experience

Casino.org: Content Editor
Mar 2025 – Present
Freelance: Writer • Editor • Content Strategist
Oct 2002 – Mar 2025
LeadsPanda: Lead Editor & Content Strategist
Sep 2019 – Jan 2023

Education

Loyalist College: Diploma – Print Journalism
2002
Loyalist College: Post-Grad Cert. – Online Publishing & Computer-Assisted Reporting
2005

What makes Trent an expert?

Trent’s cross-vertical background lets him demystify everything from payout percentages to loyalty schemes for a North American audience. His process blends newsroom rigour with marketing insight: structured checklists, rolling update schedules, and SEO audits ensure Casino.org pages stay accurate and discoverable. Past assignments for tech and Web3 clients raised over US $35 million in funding—evidence that well-crafted content can drive real-world results.

“Refreshing a casino guide isn’t just swapping numbers. I confirm the bonus, scan operator social feeds for any changes, verify rollover language against regulator wording, and make sure copy aligns with search intent so readers find what they need. After more than two decades in publishing—covering technology, Web3, and iGaming—I know that credibility depends on relentless fact-checking and plain-English explanations. Good content respects the reader’s time and the house rules all at once.”

How does Trent stay up to date?

Trent stays on top of the latest developments by diving directly into operator lobbies and social channels—because that's where fresh games and promos pop up first. He also regularly scans through headlines from industry publications like EGR North America, CDC Gaming Reports, and iGB North America to catch shifts in regulations and emerging trends. On the SEO front, he's plugged into updates from Search Engine Journal and Marie Haynes' popular podcast, Search News You Can Use.

iGB North America
Industry insight and commentary on iGaming developments and digital strategy in the US.
Search News You Can Use
Marie Haynes’ no-fluff SEO podcast breaking down Google updates and ranking strategies for content creators.