Las Vegas Hotels See 15,000 Canadian Visitors in Just One Month
Posted on: March 5, 2026, 07:40h.
Last updated on: March 5, 2026, 08:34h.
- Circa, D Las Vegas and Golden Gate resorts introduced currency parity program targeting Canadians a month ago
- Canadian tourism numbers to Las Vegas overall have been dropping over the past year
- Currency parity program runs through Aug. 31 of this year
Circa Resort and Casino, D Las Vegas, and Golden Gate resorts may have found a solution to the Canadian boycott of U.S. travel by allowing visitors from the neighbouring country to book rooms at the same value of the U.S. dollar.
2,700 Hotel Nights Booked
They might be. More than 15,000 Canadian visitors have travelled to the resorts (2,700 hotel nights booked) over the past 30 days, since the currency parity program was introduced. The program runs through Aug. 31. “Vegas at Par” involves select hotel rooms, drinks, entertainment and gaming offerings.
In a statement, owner and CEO Derek Stevens said on top of that, they just booked a free concert featuring Canadian band Finger Eleven for Fremont Street on June 27 (timed around Canada Day, July 1), and a ticketed event featuring Excision, a B.C.-based DJ, at par, April 24-25 as well.
We wanted to amp things up, because the turnout has been terrific,” Stevens said, in a message over X.
Many Canadians are angry at the U.S., and there’s been plenty written and discussed about the reasons, leading to a Canadian travel boycott. As we wrote about last month, an Abacus poll showed that a significant minority of Canadians surveyed (33%) would think less of close friends or family members who travelled to Las Vegas’ Harry Reid International Airport. With many Canadians, travel has now become a moral issue.
Canadian Boycott
“These hotels are trying to address the problem with transactional tactics when, effectively, it is not fundamentally a transactional problem,” said Christopher Whyte, a travel agent with Freestone Travel, outside Toronto. “Costs are only a small part of the problem.”
According to Harry Reid International Airport statistics, in January, there was a 34.2% drop in passengers that arrived on Air Canada from Canadian airports compared to January 2025, a 30.3% drop via Porter Airlines, and a 27.9% drop via WestJet.
Canada is the top foreign market for Las Vegas. They’re not anywhere near the majority, but they’re reliable big spenders – 1.4 million travelled there in 2024, quick flights from Toronto, Calgary, and Vancouver.
Currency Exchange Program
We’ve written about it – travel by Canadians to the U.S. has been on a steady downhill trajectory since early 2025. According to Statistics Canada, Canadian residents took 5.9 million trips that included an outbound visit to the United States in the third quarter of 2025, a steep decline of 34.7% year-0n-year.
Canadian guests may redeem up to $500 CAD in slot promotional play, treated at full U.S. dollar value, should they visit Club One at Circa, the D or Golden Gate, presenting a valid Canadian passport or government-issued ID. Slot play is available on participating machines at each property.
Canadian guests do not have to stay at the hotels to participate in the promotion.
Last Comments ( 1 )
A couple of points: 1) There's still a very large number of Canadians that have erased America from their lives for political reasons; they won't purchase any American-made products and absolutely will not travel to any part of America, including Las Vegas. 2) There's a far smaller number of Canadians that are purely "transactional"; they make decisions based on their interests and their finances, not political events. These people are regular visitors to Las Vegas and will happily keep coming back if it's in their budgets. As such, the 15,000 Canadians that either stayed at, or played at, Derek Stevens casino properties might not be brand-new, first-time Canadian visitors. However, there's also a very good chance that they ARE first-time visitors to Derek Steven properties. That means his promotion has attracted new customers (great for future marketing offers), some additional income, and some news coverage. All in all, another successful promotion from Derek Stevens. He may exist in the modern spreadsheet-driven Las Vegas, but Derek Steven has a complete understanding of why the old mob-run Las Vegas was so successful - treat your customers well, keep your customers happy, and extend offers that make them want to visit YOUR properties instead of the place down the street or on The Strip.