California Weighing on Las Vegas Tourism Woes

Posted on: August 5, 2025, 02:31h. 

Last updated on: August 5, 2025, 02:36h.

  • California could be playing big role in declining Las Vegas visitation
  • The most populous state is usually a major feeder market for Las Vegas
  • The Golden State is dealing with some economic problems, too

In normal, more sanguine economic environments, California, namely the southern part of the state, is one of the biggest contributors to Las Vegas tourism. These days, the Golden State may be one of the primary reasons visitation to the US casino hub is slumping.

Las Vegas Memorial Day hotel room
Declining visitation from California could be one of the reasons behind Las Vegas’s recent struggles. (Image: Shutterstock)

Gross gaming revenue (GGR) in Las Vegas rose nearly 1% in June, but that’s barely enough to put a dent in a four-month slide prior to June. As confirmed by recent second-quarter earnings reports, visitation remains sharply lower on a year-over-year basis, and more of the same is in store for the current quarter. California could be playing a part in the Las Vegas slump.

The number of air travelers into Las Vegas overall declined 6.3% over the previous June. In 2024, Californians made up more than a fifth of air travelers into Vegas, with nearly half of those coming from the Los Angeles metro area,” reports Terry Castleman for The Los Angeles Times.

Although Las Vegas GGR ticked higher in June, data indicate traffic on Interstate 15, which links Southern California and Las Vegas, slid 4.3% from the year-earlier period. A report from the Las Vegas Convention and Visitors Authority (LVCVA) indicates that in 2024, California accounted for 30% of arrivals to Sin City, with about half of those coming from Southern California — the region that’s home to the bulk of the state’s population.

California’s Economic Issues May Be Plaguing Las Vegas

California has the fourth-largest economy in the world (eleventh when adjusted for cost of living), but it has some economic woes that may be adversely affecting Las Vegas.

For example, the Golden State is tied with Nevada for the highest jobless rate in the country, according to the Bureau of Labor Statistics (BLS). Compounding that problem are data indicating private-sector job creation in California has been scant for several years, with most of the state’s job gains attributable to government and social services.

Then there’s California’s famously high gas prices, which could discourage some would-be travelers from making the drive to Las Vegas. According to the American Automobile Association (AAA), the national average gas price is $3.16 per gallon, but that figure surges to $4.50 in the Golden State.

It’s Not All California’s Fault

California appears to be playing a role in the Las Vegas slump, but blaming it all on the state is arguably lazy. In fact, much of the decline may be of casino operators’ own doing because more and more tourists, regardless of home domicile, feel they’re getting less value on their Vegas vacations.

For example, Caesars Entertainment’s Paris recently charged a family $50 because their child unplugged the in-room minibar so she could charge her laptop. Rival MGM Resorts International (NYSE: MGM) is employing similarly tacky tactics, including elevated fees on ATM withdrawals at its Las Vegas properties and recent reports of $26 bottles of water in rooms at the Aria.

Then there’s the gaming side of the equation. Finding $5 or $10 table minimums on the Strip is now almost impossible, and most operators don’t offer 3:2 odds on blackjack. Rather, they use less customer-friendly 6:5 odds, and conspiracy theorists are decrying “tightness” on slot machines at Strip gaming venues, implying the odds of winning are getting worse.