Star Trek Video Game Company’s Newest Enterprise

Posted on: April 16, 2017, 02:00h. 

Last updated on: April 16, 2017, 05:55h.

Katie Barlowe Read More

Fans of Star Trek will soon be able to test their skills with a new skill-based video gaming machines and maybe make a little money along the way.

Star Trek gambling
Atlantic City will soon be seeing Star Trek Deep Space Nine Adventure in its casinos as Game Co. is set to roll out that and other skill-based gambling video games. (Image: Game Co.)

Game Co. announced earlier this week that it has entered into an a license agreement with CBS Consumer Products to produce the devices based on the Star Trek franchise.

It is one of several titles the company, based in New York City, will be introducing to Atlantic City casinos later this year. Other machines are based on Mission Impossible and Terminator movies.

“This fan-favorite franchise has been entertaining people across the globe and is established as one of the most iconic and popular brands ever,” said Rich Maryyanek, Global Business Development for GameCo Inc. “We are excited to work with CBS Consumer Products to bring a space battle action game to casino floors.”

Booming Industry

The company already has three contraptions on casino floors in Atlantic City. Danger Arena and Pharaoh’s Secret Temple made their debut last October and have generally been well- received.

Danger Arena is patterned after Call of Duty and is a first-person action game where players have a certain time period to eliminate robots to either break even or get odds on their money for more “killed.” There is a map that’s followed and it has approximately 10,000 maps for any session.

Pharoh’s Secret Temple is a more casual contest, similar to Candy Crush and utilizes a matching-type skill philosophy.

The third game is called Nothing But Net and requires players to use basketball shooting skills.

Attracting Younger Gamblers

Casinos have been wrestling with the topic of how to get millennials onto the floor to wager money. They have shown that they have no interest in slot machines and table games, like blackjack or craps doesn’t appeal to them either.

The goal by Game Co. and other companies is to capitalize on people ages 21-35 who play video games and incorporate a gambling angle into the game.

They have proven to be a success and Planet Hollywood in Las Vegas just installed some games on the casino floor. Other resorts in the city are also planning on displaying them by the end of the year.

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