Pinnacle Ontario and EveryMatrix Roll Out New Casino Platform
Posted on: July 25, 2025, 11:14h.
Last updated on: July 25, 2025, 11:34h.
- EveryMatrix’s CasinoEngine hits North American market
- Pinnacle looks at diversification of online casino product offering
- New bonus tool coming next
Pinnacle Ontario and EveryMatrix are teaming up to bring Ontario bettors a new casino platform, called CasinoEngine.
This is the first time this particular platform solution has gone live in North America, according to EveryMatrix CEO Stian Enger.
This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time,” he said.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
Over 31,500 Games
The two companies have done business before. Last October, they announced that Pinnacle’s casino brand outside of Ontario was being driven by CasinoEngine, expanding Pinnacle’s content offering and accessing a portfolio of more than 31,500 games.
Pinnacle, a grey market operator that shifted to the regulated space after securing a license, has been operating in the Ontario market since September 2022.
CasinoEngine is an online casino turnkey software solution that integrates with third-party platforms and wallets, diversifying game offerings, providing modular and scalable API architecture, and dedicated account management and 24/7 gaming support.
Casino Dominates Market
BonusEngine, EveryMatrix’s bonusing tool, will be integrated into Pinnacle’s offering in the second phase of the rollout. That will give the operator a host of bonus types as well as an AI-powered bonus abuse solution, Bonus Guardian.
Pinnacle will be integrating other engagement tools from EveryMatrix’s EngageSuite, going forward.
In Ontario, the focus is on online gambling rather than on sports betting and poker.
Target-Specific Audiences
According to the latest iGaming Ontario market report for the province for June, online casino now holds an 88% market share. Ontario is a jurisdiction that did CA$7.26 billion in total cash wagers that month. Casino generated $243 million in revenue in June.
Pinnacle will be able to tailor campaigns, target specific audiences and reward players more efficiently.
EveryMatrix holds North American licenses in Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.
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