One of the biggest limiting factors for regulated Internet gambling in the United States has been payment processing. While the sites licensed in Nevada, New Jersey and Delaware are entirely legal for any financial institution to deal with, many banks have still been reluctant to do so. Some have had issues with separating payments at regulated sites from those at foreign online casinos, while others simply aren’t comfortable having their products used for gambling purposes regardless.
But that situation has been improving over recent months, and one major player in the industry has just made it easier than ever to deposit and withdraw from their sites. Caesars Interactive Entertainment (CIE) has signed a deal with Optimal Payments that will allow it to offer Neteller service to customers in Nevada and New Jersey.
Services Now Live in New Jersey, Nevada
The new service is already live, with Caesars promoting it as an option to customers in both states.
“We are thrilled to offer Neteller in both New Jersey and Nevada effective immediately and anticipate this offering will be a popular choice for existing and new customers,” said Caesars Interactive senior vice president Marco Ceccarelli.
The deal was a natural one, as Optimal Payments had already offered some gateway services related to online payment processing.
To those who have gambled online in the past, Neteller is likely a familiar name. At one time, it was the most popular e-wallet service among gamblers in the United States. It allows users to link a credit card or bank account to an online “wallet” that can store cash. That wallet can then be used to deposit into online casinos, and winnings can be withdrawn to the wallet as well.
The agreement will also allow Caesars to offer the Net+ Card in both states. This prepaid card has a MasterCard logo and can be used like a debit card that draws upon funds in a Neteller account.
“With the addition of our Neteller and Net+ Card stored value offering, we hope to make it even simpler for their customers in regulated gaming markets to do business with this leader in gaming,” said Neil Erlick, Optimal’s executive vice president of business development.
Other Payment Options Also Rolled Out
The Neteller products aren’t the first new payment options that CIE has offered to its American players.
Recently, CIE began allowing online bank transfers through Mazooma, a service that allows players to make such transactions without storing any personal information on the gambling site. Another option is PayNearMe, a system of cash vouchers that can be bought at 7-Eleven and Family Dollar locations in New Jersey, and then used for deposits.
“It was clear we needed more payment options to meet demand and we are optimistic our new trifecta of offerings will help serve our users’ needs,” Ceccarelli said.
Created in 1999, Neteller is an e-wallet service operated by Optimal Payments PLC. It was originally based in Canada, but is now headquartered on the Isle of Man.
From 2000 to 2006, Neteller was available to US players at most online gambling sites – in fact, American gamblers made up most of the company’s customer base. However, the site left the US market soon after the passage of the Unlawful Internet Gambling Enforcement Act.