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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

584 stories by Mark Keast

Pennsylvania Sport Bettors Big Winners in Super Bowl Wagering

Sportsbooks in Pennsylvania took in US$101.54 million in Super Bowl wagers Eagles early betting favorites for 2026 championship Pennsylvania’s sportsbooks took US$101.54 million in bets on the Super Bowl through retail and online wagering, a lot of them on the Philadelphia Eagles, who beat...

Mark Keast February 13, 2025

Sheryl Crow and Tyrese Gibson Set to Headline at Great Canadian Casino Resort Toronto

Sheryl Crow will headline in Toronto this summer Great Canadian Toronto will also host summer concerts by Tyrese Gibson, ZZ Top, Bachman-Turner Overdrive, and Shania Twain, among others The Great Canadian Casino Resort Toronto has announced a summer entertainment lineup headlined by...

Mark Keast February 11, 2025

Canadian Lottery Coalition Takes Legal Action to Recoup Millions in Illegal Offshore Gambling

Canadian Lottery Coalition files court injunction against Bodog "Millions" of dollars in revenue lost to illegal offshore gaming operators  Lawsuit first of its kind The decision by the Manitoba Liquor & Lotteries (MBLL) to file an injunction on behalf of the Canadian...

Mark Keast February 10, 2025

GeoComply Reports 724,400 New Active Accounts Over Super Bowl Weekend

14% YoY increase in active player accounts during Super Bowl Greater gains seen in US states cracking down on offshore books Stats come from GeoComply online sportsbook customers The on-field product for Sunday night's Super Bowl, a dominant 40-22 blowout by the...

Mark Keast February 10, 2025

Study: Illegal Betting to Dominate $6.4 Billion in Super Bowl Wagering

Just hours to go before kickoff, and there’s been no shortage of studies and surveys shining a light on the behemoth that is Super Bowl betting. H2 Gambling Capital - the global specialist gambling sector market data provider - sent out a...

Mark Keast February 9, 2025

Blueprint Gaming Doubles Down on Ontario Footprint with RSI Deal

The name of the game in Ontario's growing igaming market is digital casino. Blueprint Gaming, the United Kingdom slots developer, is looking to build on that, announcing a new deal today with Rush Street Interactive (RSI) to provide their content across RSI’s...

Mark Keast February 7, 2025

Nanos Research: Over 500,000 Quebecers Set to Wager on the Super Bowl

Like Ontario, Quebecers will be betting big on Sunday’s Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles. According to just-released data from Nanos Research, more than 577K adult Quebecers are expected to wager on the game. It’s estimated that...

Mark Keast February 7, 2025

How Big is the NFL Betting for the Marketing Team at FanDuel Canada?

NFL betting lords over all other pro sports when talking betting numbers in Ontario, depending on the operator you speak with. That’s no pearl of wisdom, saying that. A new study recently released by the Toronto-based Responsible Gambling Council (RGC) showed that...

Mark Keast February 7, 2025

Almost 50% of Ontarians Watching Sunday’s Super Bowl Will Be Betting

A quick scan of notable bets at BetMGM for Sunday’s Super Bowl shines a spotlight on some of the wildness we see this time of year. $800k Wager Stands Out The Kansas City Chiefs take on the Philadelphia Eagles in New Orleans,...

Mark Keast February 5, 2025

PointsBet: Anomaly in NFL Betting Causes Net Win Dip Last Quarter

Las Vegas Strip bookmaker Johnny Avello said it best, a few weeks back – this past NFL season, with the Super Bowl this Sunday, was uneven to say the least, from a betting perspective, compared to other NFL seasons. Early in the...

Mark Keast February 3, 2025