Guitar-Shaped Florida Seminole Hard Rock Hollywood Casino Hotel Tower Nearing Completion

The Seminole Hard Rock Hollywood Hotel is close to topping off its new 450-foot guitar-shaped hotel tower, which will be an architectural homage to the Gibson Les Paul in blue glass that will be visible from miles around the Fort Lauderdale and South Florida metro area.

Seminole Hard Rock Hollywood
An artist’s rendition of how the Seminole Hard Rock Hollywood guitar tower will look on its completion. The structure was dreamed up over a decade ago, but it initially had architects stumped. (Image: Hard Rock International)

The tower is part of a $1.5 billion expansion plan for the Seminole’s flagship property that began in 2016 and will add 806 additional guestrooms and suites to the facility, with 638 of them in the tower itself.

At the base of the tower will be a 13.5-acre pool resort complex dubbed the “Bora Bora Experience,” with private villas surrounded by pools and waterfalls.

Hard Rock International, the Seminoles’ commercial arm, announced on Thursday that the tower was due to lay its final beam in the next three weeks, finishing ahead of schedule.

Just Crazy Enough?

While giant electric guitars are very much part of the Hard Rock’s brand, the Hollywood hotel tower is such an architectural challenge that it took creators close to a decade to figure out how to to construct it.

CEO of Seminole Gaming and chairman of Hard Rock International Jim Allen explained during a guitar-smashing ceremony on the construction site, back in October that he had the idea for a guitar-shaped hotel way back in 2007.

However,  the concept initially had architects stumped and the first design attempt was simply a regular hotel tower with a glass front in the shape of a guitar.

I said, ‘We are talking about a building that is actually shaped like a guitar,’” Allen explained. “This is another time in my life when people thought I was certifiably crazy.”

Hard Rock announced a ceremony will take place on July 9 for the placement of the final beam — and presumably after that they will just need someone to tune the thing.

The new complex will be fully completed in mid-2019 in Hollywood, Florida.

New Jersey Spelling Bee

It looks like the Hard Rock Hollywod Tower is trending better at the moment than its counterpart in Atlantic City, which is putting finishing touches on its own Hard Rock Atlantic City, due to open next Thursday, June 28th.

Attentive residents of Atlantic City spotted that the 30-foot Les Paul installation hoisted up onto the former Trump Taj Mahal on Thursday contained a typo.

The word “rhythm” was misspelled on the guitar’s rhythm and treble switch, with a rogue “E” inserted after the “H.”

Workers hurried to remove the offending vowel and now the grammar police can exhale a sigh of relief, as an expensive editing process was successfully completed.

Philip Conneller
Philip Conneller Senior Reporter

In Philip Conneller’s eight years with Casino.org, he has covered the gaming industry from Las Vegas to Macau and everything in between. He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation.

Philip was the original features editor for poker’s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites.

His news stories for Casino.org/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others.

Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John’s piano on two separate occasions on both sides of the Atlantic.

He became a writer because he is a lousy pianist.

Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC.

Contact Philip at philip.conneller@casino.org.

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