Ladbrokes Planning for 5,000 Redundancies, 1,000 Shop Closures Over Next Two Years

Britain’s biggest retail bookmaker, Ladbrokes Coral, is preparing to close 1,000 outlets, leading to 5,000 redundancies throughout the UK, according to a leaked internal memo seen by The Guardian newspaper.

Ladbrokes
Ladbrokes warned that FOBT reforms would result in job losses, but many are unhappy with its proposed method of deciding redundancies, which will pit employees against one another in a bid to sign up land-based customers for online. (Image: Singer Vielle)

A spokesperson for the bookmaker said the shop closures — equating to around 30 percent of its retail properties — were “an inevitable outcome of the changes to FOBT [fixed-odds betting terminal] regulation.”

The betting industry had long warned that regulatory reforms reducing the maximum stakes of the machines from £100 per spin to just £2 would result in job losses. The retail sector had come to rely on the machines for more than 50 percent of their profits and — as the biggest high-street bookmaker — Ladbrokes is most exposed to the economic fallout from the reforms, which are due to come into effect in April.

Fight for Online Registrations

But the GVC-owned company has received criticism for the way it proposes to decide who gets the axe and who doesn’t. According to the leaked memo, redundancies will be decided by a ranking system, with employees competing against each other to retain their jobs.

Customer service managers, for example, will be judged on their performance in an online test (40 percent of their score), a face-to-face interview (20 percent), and past disciplinary record (10 percent).

The remaining 30 percent will be based on how many new sign-ups for online betting accounts they can generate from their land-based customers.

Ladbrokes employees are particularly unhappy with large percentage assigned to the final criteria because they believe it favors those working in busier areas, leading some in quieter regions to believe they don’t have a chance, regardless of their professional competence.

‘New Plan Needed’

“The company’s consultation document has caused real concern among our members, with many believing that decisions have already been made to target those workers in betting shops outside the city centres,” said Tom Blenkinsop, operations director at Community, the betting shop workers union.

“Ladbrokes must immediately engage with Community… to see if an alternative plan can be found to avoid job losses. The government also has a role to play, and must look at what support they can offer to workers whose jobs are at risk as an unintended consequence of changes to the law.”

But Ladbrokes told The Guardian that the consultation process was “fair and transparent” and was aimed at keeping as many shops open as possible and job losses to a minimum.

It is committed to building “a responsible and vibrant multi-channel environment in our shops where customers can transact with us seamlessly in our shops or online,” it added.

Philip Conneller
Philip Conneller Senior Reporter

In Philip Conneller’s eight years with Casino.org, he has covered the gaming industry from Las Vegas to Macau and everything in between. He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation.

Philip was the original features editor for poker’s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites.

His news stories for Casino.org/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others.

Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John’s piano on two separate occasions on both sides of the Atlantic.

He became a writer because he is a lousy pianist.

Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC.

Contact Philip at philip.conneller@casino.org.

Comments icon

Conversation (0)

+ Add a comment

Be the first to comment on this article.

Write a comment

Your email address will not be published.