FanDuel Bet Tracking Lets You Better Tailor Your Betting Experience
Posted on: December 17, 2025, 10:28h.
Last updated on: December 17, 2025, 10:40h.
- Tech integration between FanDuel and FanDuel Sports Network
- Strategic partnership allows bettors to follow wagers in real time during games
- Rollout is for NHL and NBA games in select US markets
FanDuel Sportsbook and FanDuel Sports Network have launched an interactive feature called Bet Tracking, which both companies say will allow fans to follow their bets in real time, enabling personalized features, tailored content, and rewards.
The new feature is for fans in select markets watching live NHL and NBA games on FanDuel Sports Network, owned by Main Street Sports Group, a holder of local sports media rights. Bet Tracking is built on FanDuel Sports Network’s in-house technology platform and is powered by FanDuel’s account-linking system.
The technology integration boosts the interactive, participatory viewing experience for the fan, bridging live-game action with whatever wagers the fan has placed on the action, updating them in real time.
Real-Time Wager Updates
FanDuel Sports Network is the broadcaster for select MLB, NHL, and NBA teams in local markets across the country, producing over 3,000 live sports events year-round.
The integration of Bet Tracking into live NBA and NHL games on FanDuel Sports Network represents another significant milestone in our partnership and our commitment to delivering an unparalleled viewing experience to fans,” said FanDuel President of Sports Mike Raffensperger.
“Over the past year, our partnership with FanDuel Sports Network has elevated our brand presence, deepened engagement across our products, and proven the impact of combining live local sports with interactive technology. We look forward to continuing this successful partnership and exploring new ways to collaborate in the future as we remain committed to driving innovation at the intersection of sports entertainment and betting.”
Account Linking Capabilities
Bet Tracking has launched across select FanDuel Sports Network NBA broadcasts, including the Cleveland Cavaliers, Charlotte Hornets, Detroit Pistons, Indiana Pacers, and Memphis Grizzlies, as well as NHL coverage of the Carolina Hurricanes, Columbus Blue Jackets, Detroit Red Wings, and Nashville Predators.
Fans in those markets can log onto FanDuelSportsNetwork.com or the FanDuel Sports Network app using their direct-to-consumer or pay-TV credentials, as well as Prime Video.
“In markets where FanDuel Sports Network and FanDuel’s Sportsbook operate together, we’re seeing meaningful, sustained growth,” said Main Street Sports Group Chief Revenue Officer Eric Ratchman. “Fans who engage with FanDuel’s on-screen integrations are watching nearly twice as many games per season and staying connected with our product more than 40 days longer on average. That level of engagement underscores the power of how this partnership is helping to shape the future of local sports viewing.”
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