Fanatics Casino Tag Teams WWE for Pro Wrestling-Themed Online Slots, Tables
Posted on: July 16, 2025, 08:32h.
Last updated on: July 16, 2025, 09:07h.
- Fanatics Casino and the WWE are teaming up
- WWE-themed casino games are coming to the Fanatics iGaming platform
- WWE is experiencing a resurgence in popularity
Fanatics Casino has partnered with WWE and TKO Group Holdings to bring professional wrestling to its online slot machines and interactive table games.
Fanatics Betting and Gaming, the digital gaming and sportsbook holding company of the licensed sports merchandise retailer, announced on Wednesday that it had entered into an exclusive multiyear licensing deal with TKO Group Holdings to produce and distribute WWE-themed online casino games in the United States. Through the partnership, Fanatics will feature WWE games on its iGaming platform that’s currently operational in Michigan, New Jersey, Pennsylvania, and West Virginia.
We are excited to expand our relationship with WWE to now include an exclusive portfolio of WWE-themed online casino games. This is a natural extension of the WWE-Fanatics partnership, which already includes global e-commerce, licensed merchandise, memorabilia, as well as producing and distributing a growing lineup of digital shows,” said Ari Borod, chief business officer at Fanatics Betting and Gaming.
Fanatics Games Studios is hard at work developing the forthcoming WWE casino games. Fanatics hopes to deploy the pro wrestling titles by the end of the month.
WWE Casino Games
Fanatics Casino has teased several of the upcoming WWE slots and table games. They include WWE Blackjack, Raw Multiplier Melee, SmackDown Big Money Entrance!, WWE Bonus Rumble Gold Blitz, and WWE Clash of the Wilds.
To celebrate the arrival of the WWE titles and its annual SummerSlam being hosted at MetLife Stadium in East Rutherford, NJ, the Fanatics Casino will undergo a WWE takeover in August.
The 38th edition of SummerSlam will be held August 2-3. John Cena and Cody Rhodes highlight the livestreaming PPV event. It will be Cena’s final in-ring SummerSlam match, as he is set to retire at the end of the year.
WWE remains popular in American culture. In 2024, the professional wrestling entertainment product reported that viewership increased across all of its programming.
Raw saw a 4% ratings increase to an average of 745K weekly viewers in the key 18-49 demo. SmackDown jumped 10% to an average of 862K viewers, and NXT, WWE’s developmental brand, soared 28% to 252K viewers.
WWE sold out more than half of its live events, with most arenas reporting record sales in terms of ticket revenue. With 2025 marking Cena’s final year in competition, viewership is expected to further increase this year.
No WWE Sports Betting
As WWE is scripted entertainment with predetermined outcomes, no state allows its matches to be included in a legal sportsbook’s odds. In 2023, reports surfaced that the WWE had hired lobbyists to petition state lawmakers and gaming regulators to allow bets on pro wrestling, but the WWE quickly debunked those rumors.
Not happening, we’re scripted. We’re not going to be asking Triple H, Paul Levesque, who runs our creative, to keep his scripts so under wraps that we can start sports betting,” Mark Shapiro, TKO Group’s chief operating officer, told CNBC. “It just doesn’t jive.”
TKO’s other primary holding, the UFC, is, of course, a popular sport in the sports gambling space.
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