Canadian Gaming: Bragg Extends Deal with 777 Group
Posted on: December 12, 2025, 02:45h.
Last updated on: December 12, 2025, 02:45h.
- 777 deal powers first-time launch of Bragg’s turnkey solution into Belgian igaming market
- Three-year deal allows for potential of further joint expansion for online casino and sports betting into other regulated igaming markets
- 777.nl will continue to access Bragg’s proprietary PAM, HUB online casino and sports betting content delivery platform, and the FUZE player engagement toolset
Bragg Gaming Group has announced the extension of its agreement with 711 Group, around its Player Account Management (PAM) platform, online casino content, player engagement and gamification toolset. 771 Group is an operator of the 711.nl brand in the Netherlands and Carousel.be in Belgium.
Bragg also launched the 711.be brand in the regulated Belgian igaming market. The company has agreed to work with the 711 Group for expansion into other regulated markets in the future.
It’s a three-year deal. Bragg is a Toronto-based igaming content and platform technology solutions provider serving online and land-based operators globally. It’s proprietary content portfolios are complemented by exclusive titles from studio partners under the “Powered by Bragg” program.
“Our extended agreement with 711 Group to power their launch in the regulated Belgian market is a direct testament to the quality and reliability of our products and our turnkey capabilities,” said Matevž Mazij, Chief Executive Officer at Bragg Gaming Group. “We pride ourselves on offering a flexible, regulatory-compliant platform that allows valued clients like 711 to seamlessly scale their operations across new jurisdictions. Belgium is a key strategic regulated market for Bragg. We are excited to support 711’s continued growth there.”
Turnkey Solution for Belgian Market
The agreement represents the introduction of Bragg’s turnkey solution for operators into the Belgian market.
The partnership with Bragg has been a resounding success in the Netherlands, where their turnkey solution has provided us with robust stability and the agility needed for rapid market growth,” said Gilles De Backer, Chief Operating Officer at 711.nl. “Extending this relationship into Belgium was a natural next step. Bragg’s comprehensive turnkey solution, including their platform and diverse content portfolio, significantly streamlines our market entry. That allows us to focus on delivering a leading igaming experience to Belgian players. We look forward to replicating our Dutch success.”
“The move further cements Bragg’s position as a leading technology provider in regulated iGaming markets. It aligns with its strategic focus on expanding its high-margin PAM and content offering globally.”
RubyPlay and NorthStar Team Up
RubyPlay is expanding its Ontario footprint via a new content partnership with NorthStar Gaming. Players there can now access core RubyPlay titles as well as releases from Koala Games, a studio under the RubyPlay umbrella.
Some of those established titles include Giga Match Moolah, Immortal Ways Diamonds, and Diamond Explosion 7s. RubyPlay received regulatory approval to operate in Ontario in February, and remains active in the market there.
Whitecaps Announce Stadium Deal on Hastings Park Site
The other day we wrote on the closing down of Hastings Park horse race track in East Vancouver, that’s been in operation for 130 years, and what the plans for the site would be. Great Canadian Entertainment has already divested itself of the casino part of the operation. That was a deal with a B.C. First Nation that was finalized in November.
Major League Soccer’s Vancouver Whitecaps were rumoured as being interested in the site for a new stadium. Yesterday came news that the Whitecaps and the City of Vancouver had signed a memorandum of understanding to explore a new stadium and entertainment hub for the site.
It’s a framework for discussion on what to do moving forward, Vancouver’s Mayor, Ken Sim, said.
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