Bragg Signals Strategic Shift With Drayton Acquisition Amid Q1 Revenue Growth
Posted on: May 14, 2026, 08:10h.
Last updated on: May 15, 2026, 04:53h.
- Drayton is a gaming technology and content platform
- Gaming entrepreneur Matt Davey assumes 10% stake in Bragg with Drayton deal
- Q1 2026 financial results led by 33.3% year-over-year revenue increase in Brazil
Toronto based Bragg Gaming Group is sharpening its competitive edge, officially snapping up Drayton International to supercharge its tech and content arsenal.
Share Acquisition
Under the binding terms sheet, Bragg is acquiring 100% of equity interests of Drayton for 4.5 million newly issued Bragg common shares priced at USD $2.00 per share.
Drayton is a multi-asset platform with varying equity interests in five game development studios and three 100% owned technology and distribution platforms.
The studio portfolio comprises: Boomerang Studios, Dream Streak Gaming, Rise Gaming, Hit Squad and Neotopia. The technology and distribution platforms acquired are Arc Gaming, Vision PlAI and 3 Shores.
The deal significantly expands Bragg Gaming Group’s footprint in the igaming sector, adding a portfolio of more than 100 casino titles developed across five studios.
Bragg also acquires proprietary mechanics, including hybrid slot engines tied to live horse-racing data, while creating new opportunities for both long-term royalty income and game development revenue.
Games-First Growth Strategy
Bragg has built a strong foundation as a global B2B iGaming supplier and its planned acquisition of Drayton adds a highly complementary set of assets across games, technology, and distribution that accelerate its new push to focus on being a data-rich, content-first, user experience-obsessed organization,” said Davey.
“Bragg combines a potent combination of smart technology and brand heritage that is ready to scale into new markets with its growing number of tier-one partners.”
The Drayton acquisition is a further indication of Bragg’s games-first growth strategy, the company said in a statement, building proprietary gaming platforms delivering revenue engines for operators to offer gaming experiences for players. Bragg is committed to expansion across North America.
Alternative Markets Space
With stronger access to major international distribution channels, Bragg is aiming to deepen its presence across multiple layers of the online gaming business, including content production, platform integration and customer growth.
The deal also gets Bragg into the advance deposit wagering (ADW) eco-system.
“By leveraging our remote games server technology, which is agile enough to rapidly adapt to alternative regulatory environments, and the ADW framework, which turns parimutuel wagering into a high-engagement, digital-first entertainment experience, we will be able to meet player demand in dozens more U.S. states today than we could to date,” said Bragg Gaming Group CEO Matevž Mazij.
“In other words, the U.S. landscape is shifting, and we believe that Bragg’s relative speed and regulatory agility is already beginning to translate into our being leaders rather than followers in the alternative markets space.”
Davey Named Non-Executive Chairman
Along with the acquisition, renowned gaming entrepreneur Matt Davey, Founder and Chairman of Tekkorp Capital, a gaming-oriented investment fund, is joining Bragg’s Board of Directors as Non-Executive Chairman.
Davey is based in Las Vegas and is recognized for building and scaling B2B technology and content suppliers. Davey previously purchased a block of 1 million Bragg common shares, in February.
Combined with Davey’s current private stock ownership in Drayton, that gives him a 10% ownership stake in Bragg.
Q1 2026 Results
In tandem with the acquisition announcement, Bragg also released its Q1 2026 financial results, reporting first quarter revenue of USD $29.7 million (total year-over-year revenue growth was 0.6%).
Revenue in Brazil jumped 33.3% as more providers came onboard, while the group’s player account management agreement with Entain’s BetCity brand drove a 3.5% increase in the Netherlands. However, that agreement ends on May 31.
Despite a 7.1% jump in U.S. recurring revenue, total U.S. revenue declined 12.1%. This decrease reflects the absence of a significant one-off content and technology deal with Caesars Entertainment that boosted the previous year’s figures.
Addressing the results, bragg CEO Matevž Mazij, commented, “We continued to execute well across our business in the first quarter.
“But in many ways, I believe we are only just approaching the starting line as we work to complete our potentially transformative transaction with Drayton, which we believe will position bragg to lead the future of the global gaming industry with the right team, the best technology, a refreshed brand, and a clear ‘games-first’ focus.”
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