Caesars Entertainment Launches Third Proprietary Online Casino Game
Posted on: August 8, 2025, 10:29h.
Last updated on: August 8, 2025, 11:05h.
- Signature American Roulette developed by Empire Creative
- Caesars Entertainment committed to launching more in-house proprietary online casino content
- New game now available in New Jersey
Caesars Entertainment Inc. has announced the launch of its third proprietary online casino game developed in-house, called Signature American Roulette. The game is now live in New Jersey.
The company said in a statement that the new game is the latest move in a strategic push to roll out its own proprietary content.
Signature American Roulette is now available in New Jersey across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino. It’s the latest addition to its Signature table games series.
Latest in Signature Series Launches
The game is developed by Empire Creative, the company’s recently established in-house games studio.
“Bringing Signature American Roulette to our iGaming platforms perfectly complements our suite of Caesars-branded table games and further strengthens the robust collection of digital offerings that bring the energy of the casino floor to players’ mobile devices,” said Caesars Digital Chief Gaming Officer Matthew Sunderland.
Caesars Palace Signature Multihand Blackjack Surrender was released by the company in May. Signature Blackjack Surrender came out in June. Both of those were developed by Empire Creative as well.
Those games are available to players across Caesars’ igaming platforms in New Jersey, Michigan, and Ontario. Caesars Palace Signature Multihand Blackjack Surrender is also available on the Caesars Palace Online Casino platform in Pennsylvania.
In-House Studio
“Signature American Roulette continues our commitment to delivering immersive and player-centric table games that align with our many iconic brands,” said Caesars Digital Senior Director of Game Products Scott Krell.
From player-selectable wheel spin direction and speed to our intuitive favorite bets system, every detail is crafted to boost engagement,” Krell added. With seamless play in portrait or landscape modes and picture-in-picture win evaluations, we’re bringing the thrill of the casino straight to players’ fingertips.”
Empire Creative is led by the Caesars Digital team, which includes Sunderland. It is tasked with developing games that feature customizable gameplay, advanced betting options. Empire also focuses on immersive design elements like player-selectable table felts and audio tracks.
Second Release by Caesars This Week
Earlier this week, Caesars Entertainment announced that it was exclusively launching the latest instalment of IGT’s Kitty Glitter Grand slot game across its online gaming platforms. The slot is also available inside its Atlantic City properties.
The game is now live across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino in New Jersey, Pennsylvania, Michigan, West Virginia, and Ontario.
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