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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

657 stories by Mark Keast

Soft2Bet: Alberta Success Will Come Down to How Well We Retain Players

Soft2Bet is the latest operator licensed in Ontario that will be expanding to Alberta Casino.org interviews Soft2Bet General Counsel about decision to launch there DraftKings, PointsBet Canada, Bet99, Betway and other operators have already committed to Alberta market One question for igaming operators...

Mark Keast March 17, 2026

March Madness: Duke Now the Betting Favourite

Men's First Four play-in games set to tip off tonight Duke now the tournament odds favourite NCAA Women's First Four gets going tomorrow night March Madness officially gets going tonight, with men’s First Four play-in games tipping off – Howard at UMBC...

Mark Keast March 17, 2026

Soft2Bet Eyes Alberta Expansion as Canada’s Next iGaming Market Nears Launch

Soft2Bet intends to expand its Canadian footprint Operators like DraftKings, BetMGM, and theScore have already announced a move into Alberta Alberta's regulated igaming market is expected to go live this spring or summer Another operator has announced an intention to enter Alberta’s...

Mark Keast March 16, 2026

Trader: We’re Expecting Record Engagement for March Madness

Fields set for start of March Madness single-elimination NCAA Division I basketball tournament this week First Four play-in games start tomorrow Sportsbooks predicting record engagement this time out It’s been a long winter, a long wait, but for bettors, the March Madness Men’s...

Mark Keast March 16, 2026

AGA Estimates Americans Will Bet $3.3 Billion on March Madness

68-team fields on both the NCAA Division 1 men's and women's basketball sides start play next week Selection Sunday scheduled for tomorrow American Gaming Association projects big increase in betting on licensed platforms The American Gaming Association (AGA) is projecting that Americans will...

Mark Keast March 14, 2026

DraftKings’ Johnny Avello: Betting Might Make People Care About the Oscars Again

One Battle After Another betting favourite for Best Picture at DraftKings Michael B. Jordan and Timothée Chalamet duelling it out for Best Actor Jessie Buckley looks to be a betting lock for Best Actress Television viewership numbers for the Oscars have been...

Mark Keast March 13, 2026

Betsson Buys Rhino Entertainment’s Canadian Assets in USD $74 Million Deal

Betsson buys Rhino Entertainment's Canadian B2C business as well as B2B technology assets USD $58.8 million paid on closing, balance paid over six months after that Rhino Entertainment Group launched in 2020, with several Canadian brands like Casino Days Betsson AB is acquiring Rhino Entertainment Group’s...

Mark Keast March 13, 2026

Optimove Releases Study to Help Drive March Madness ROI for Sportsbooks

March Madness NCAA men's and women's basketball finals get going next week Optimove releases study shedding light on bettor patterns for tournament Study analyzed 34.5 million bets during 2025 tournament Optimove, the CRM and player engagement platform company for igaming and sports...

Mark Keast March 13, 2026

Loto-Québec Reports Uptick in Revenue for Q3

Loto-Québec reports latest financial numbers with provincial election set for October Q3 highlight was the opening of a new gaming hall in Saguenay Crown corporation reports uptick in revenue for Q3 Loto-Québec has released its financial results for Q3 Fiscal Year 2025-26...

Mark Keast March 12, 2026

Great Canadian Entertainment Sells Off Eighth B.C. Casino to First Nation

Media reporting says company has been raising money to pay down debt Elements Casino in Surrey sold to economic development arm of Semiahmoo First Nation Great Canadian Entertainment operates casino properties across Canada Great Canadian Entertainment has sold an eighth British Columbia...

Mark Keast March 11, 2026