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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

396 stories by Mark Keast

Rivalry Releases KPI Growth Snapshot for Q1 2025

Rivalry undertook strategic pivot going into 2025 Preliminary KPIs and revenue figures for Q1 ended March 31 First quarter under Rivalry’s revamped operating model shows more revenue user Toronto-based Rivalry, the sportsbook and iGaming operator for digital-first players, has released an early snapshot...

Mark Keast April 16, 2025

ESPN BET and ESPN Deepen Integrations with “Mint Club” Launch

“Mint Club” goes live for ESPN BET users today Improvements in integration between media and betting experience Announcement is first in a series of bet-tracking enhancements to follow PENN Entertainment is looking to further leverage ESPN BET and ESPN integration with the...

Mark Keast April 16, 2025

UFC’s White Addresses U.S. Broadcasting Negotiations

Broadcasting agreement with ESPN expires end of this year Rumors of Netflix deal Multiple broadcast partners going forward? The buzz was still in the air after UFC 314 in Miami Saturday night when UFC CEO Dana White addressed a rather large-sized elephant...

Mark Keast April 14, 2025

Conor McGregor Puts $500K Bet Down on Chandler by TKO at UFC 314

It was a great night of action last night in Miami at UFC 314, but not so much on the betting front for former dual-weight champion Conor McGregor, who put down a bet of $500,000 on Michael Chandler in his co-main event...

Mark Keast April 13, 2025

ToonieBet Partners with Ottawa Senators as NHL Playoffs Approach

Online casino brand hooks up with exciting, emerging NHL team In-arena activation opportunities with NHL playoffs set to start ToonieBet part of Soft2Bet Soft2Bet’s ToonieBet brand has announced a partnership with the Ottawa Senators that will see the igaming platform become the...

Mark Keast April 12, 2025

EveryMatrix Finalizes Content Aggregation Deal with Caesars

Content is king for igaming companies operating in the regulated Canadian gaming market, especially if it’s online casino content. Canadian gaming: Caesars Boosts Content Caesars Entertainment knows that, another reason a deal announced with EveryMatrix is particularly noteworthy. EveryMatrix will now be...

Mark Keast April 11, 2025

Bragg Gaming Group Takes Bigger Bite Out of Brazilian Online Casino Market

Bragg Gaming Group takes equity stake in Brazil content creator All titles developed in the partnership will be powered by Bragg's Fuze platform Toronto company committed to aggressive expansion into Brazil igaming market Bragg Gaming Group, the Toronto-based igaming content and platform technology...

Mark Keast April 11, 2025

Kansas Lawmakers Vote to Prohibit Sportsbook License Extensions

As reported first in Covers, Kansas’ legislature today passed legislation that will prohibit sportsbook license extensions, tossing the future of the state’s regulated sports betting market up in the air. Six Mobile Sportsbooks Currently Operating Six mobile sportsbooks are currently licensed and operating...

Mark Keast April 11, 2025

DraftKings’ Johnny Avello Says Canadian Corey Conners Has the Game to Win a Masters

Justin Rose holds the Masters lead heading into Round 2 In-play wagering a huge betting trend, DraftKings says Canada's Corey Conners has the game to contend For fans and sports bettors, watching Thursday's first round of the Masters -- the most anticipated...

Mark Keast April 11, 2025

$40 Million Dollar Lotto Winner Thought He Had Won $40k

A 79-year-old retired railway employee thought he had won $40,000 in a LOTTO MAX draw Feb. 21, only to find out the ticket was for $40 million. $40 Million Win Bernard White of Oshawa said he’s been buying lottery tickets every week...

Mark Keast April 8, 2025