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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

457 stories by Mark Keast

NHL Commissioner Says the League is All In on Prediction Markets

The NHL signed a deal with Kalshi and Polymarket in October NHL touts competitive balance across both conferences Kalshi announces $11 billion valuation One look at the NHL's Eastern Conference today and there sits the most competitive grouping of teams not seen in...

Mark Keast December 3, 2025

Show Me State Shows Up for Sports Betting

New Missouri igaming market went live midnight Dec. 1 2.6 million geolocation checks in the state in the first 24 hours More detailed analysis coming with insights from the Kansas City Chiefs' prime-time game Dec. 7 Legal sports betting opened its door officially...

Mark Keast December 2, 2025

Guardians’ Pitchers Gear Up for High-Stakes May Trial

US District Court judge sets May trial date for two Cleveland Guardians' pitchers Both pitchers charged for their alleged involvement in a gambling scheme Prosecutor says talks are taking place, but no discussion about a plea deal Two MLB pitchers accused of manipulating pitches...

Mark Keast December 2, 2025

IBIA and PFA Canada Unite to Crush Soccer Match-Fixing

IBIA and PFA Canada team up to educate soccer players on match fixing Integrity training program reached nearly 200 players and staff across all eight clubs in 2025 With pro sports, sports betting and match fixing very much in the news of...

Mark Keast December 1, 2025

Bills Surge Up NFL Power Rankings After Epic Week 13 Win

The Buffalo Bills ran for 249 yards in a romp over the Pittsburgh Steelers Rough day for bettors with several big upsets on Thanksgiving Day Patriots' QB Maye looks to polish MVP odds against lowly Giants on MNF Those watching the Buffalo Bills (8-4)...

Mark Keast December 1, 2025

Ad Ban or Bust for Canadian Senators, CGA President Says

CGA President and CEO responds to push from Canadian Senators to ban sports betting advertising New bill calling for national framework on advertising closer to becoming law CGA contends protection oversight and controls already are in place, shown in provinces like Ontario According to Canadian...

Mark Keast November 30, 2025

Is Pimblett a Viable Contender for the UFC 324 Title Shot?

UFC CEO Dana White announces title bout between Pimblett and Gaethje for UFC 324 in January Current lightweight champ Topuria announced he is stepping away from UFC for first quarter of 2026 UFC 324 winner would conceivably fight Topuria when he returns Much of...

Mark Keast November 29, 2025

NorthStar Points to Product Diversification for Q3 Revenue Growth

Q3 revenue at $6.9 million represents 4% year-over-year increase Company launches new content site aimed at better targeting a wider audience with Alberta launch on the horizon Phase 1 of new casino lobby went live in Q3, prioritizing top performing titles NorthStar Gaming Holdings Inc....

Mark Keast November 28, 2025

British Columbia Man Arrested As Police Seize $17k In Illegal Gambling House

B.C. man charged with money laundering after lengthy police investigation Luxury cars and $17k in cash seized 14 individuals charged in 2024 B.C. police they have arrested a man after discovering an alleged illegal gambling house in the Saanich area on Vancouver...

Mark Keast November 27, 2025

Evoke Says Thousands of Job Cuts Coming After UK Gambling Tax Hikes

New UK budget confirms tax hikes on online casino and sports betting Evoke and Entain warn of profit hit and layoffs Tax increases start in April 2026 Shares of Evoke, the UK-based betting firm, owner of William Hill and 888, tumbled today after the company...

Mark Keast November 27, 2025