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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

623 stories by Mark Keast

March Madness, Betting Tax, and the Big Beautiful Bill

Betting about to ramp up for March Madness NCAA basketball tournament Estimates have projected handle for tournament at $4 billion Americans looking at new tax implications around betting under the Big Beautiful Bill March Madness is upon us, an absolute sports betting behemoth, full...

Mark Keast March 9, 2026

ESPN and DraftKings Announce Plans to Provide Account Linking

Customers will be able to unlock a more personalized experience by linking their accounts Madness Madness collaboration just the start, ESPN spokesperson said Close ties with fantasy play DraftKings and ESPN are taking their partnership up another level, announcing the company’s respective...

Mark Keast March 9, 2026

Topuria Versus Gaethje Title Fight Highlights UFC White House Card

Lightweight title fight between Ilia Topuria and Justin Gaethje announced Gaethje won interim lightweight title with memorable win over Paddy Pimblett in UFC 324 in January Special event on the lawn of the White House will celebrate America's 250th birthday The UFC...

Mark Keast March 7, 2026

Max Holloway Betting Favourite to Take Out Charles Oliveira at UFC 326

Holloway betting favourite for tonight's UFC 326 fight against Oliveira Oliveira, at +180, has 72% of bets and 59% of handle going his way BetMGM spokesperson said he expects their heaviest liability will be on Holloway to win in the last minute...

Mark Keast March 7, 2026

Reports: Las Vegas Raiders Trade Maxx Crosby to Ravens

Crosby traded to Ravens for two first round draft picks Vegas Raiders now looking at No. 1 and 14 picks in the upcoming NFL draft and the most salary cap space in the league Ravens' Super Bowl odds adjusted after news broke...

Mark Keast March 7, 2026

GeoComply Looks to Help Brazilian Operators Increase Pass Rates

GeoComply introduces purpose-built unified identity platform for Brazil's regulated market One platform for KYC, anti-fraud and geo-location Bragg Gaming Group announces executive hires Vancouver-based GeoComply is looking to help Brazilian operators increase pass rates while helping protect against fraud with the introduction of its unified identity platform...

Mark Keast March 6, 2026

Sean Penn’s One Battle After Another Performance an Oscars Betting Favourite

Hollywood veteran in the Oscars driver's seat for his performance as Col. Lockjaw One Battle After Another the overwhelming betting favourite for Best Picture Michael B. Jordan and Timothee Chalamet going head to head for Best Actor, Jessie Buckley huge odds favourite...

Mark Keast March 6, 2026

Young Men’s Gambling Hotline Sees Calls Jump 317%

New study raises questions about the impact of gambling on public health The study looked into contact information at ConnexOntario from January 2012 to September 2025 Ontario market, with 48 licensed operators, saw $4 billion in gross gaming revenue in 2025 Researchers...

Mark Keast March 5, 2026

UFC and bet365 Announce Exclusive 5-Year Agreement

UFC and bet365 announce agreement that replaces DraftKings partnership bet365 will be integrated into UFC broadcasts through on-screen betting tickers during live events Partnership kicks off Saturday in Las Vegas at UFC 326 DraftKings is out at UFC, with bet365 now stepping in, wrapping...

Mark Keast March 5, 2026
Caesars Windsor Ontario Lottery OLG casino operator

OLG, Caesars Lock Down Windsor Casino Deal

20-year agreement finalized between OLG and Caesars to run the Windsor Casino Procurement process saw Bally's and Mohegan also in the running Final gaming site in Ontario to transition to OLG's land-based gaming modernization model The Ontario Lottery and Gaming Corporation (OLG) and...

Mark Keast March 5, 2026