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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

395 stories by Mark Keast

Canadian Football League Reinstates Shawn Lemon After Gambling Suspension

Lemon suspended for betting on CFL games in 2021 Bet on one game in which he was a player Defensive lineman now free to sign with any CFL team; Montreal Alouettes front runners Defensive lineman Shawn Lemon has been reinstated by the...

Mark Keast July 16, 2025

Rivalry Points to New-Found Operational Efficiencies With Q1 2025 Financial Statement

Company implemented fundamental changes at end of 2024 58% year-over-year decrease in operating expenses Rivalry says KPIs in Q2 2025 show company is on the right path after restructuring Toronto-based Rivalry Corp. released its Q1 2025 (ended March 31, 2025) financial results, pointing to...

Mark Keast July 16, 2025

Dana White Promises the “Baddest Card of All Time” for Trump UFC Event

UFC President Dana White is the ultimate promoter, so it’s no surprise he’s jumped aboard the train pumping up U.S. President Donald Trump’s plans to host a UFC event at the White House. America's 250th Anniversary Trump wants to see a UFC...

Mark Keast July 11, 2025

Number of Canadians Traveling to the U.S. Tumbles Again in June

22.1% decrease in the number of Canadians who travelled to the U.S. in June Double digit drops in both car and air travel in every month since April Leger study said over half (56%) of those who had planned to travel to...

Mark Keast July 11, 2025

Celine Dion’s Son Chasing WSOP’s $10 Million First-Place Prize

Rene-Charles Angelil has gotten through Day 5 of the World Series of Poker $10K Main Event  Angelil's late father was an avid poker player Celine Dion isn't a big fan of poker, son says, but might attend final table if he makes...

Mark Keast July 11, 2025

Changes Afoot for 2026 Canadian Gaming Summit

SBC moving 2026 Canadian Gaming Summit from June to May to accommodate World Cup Over 3,000 delegates and 1,000 operators at this past June's CGS Next year’s FIFA World Cup in Mexico, the U.S., and Canada is going to have huge impacts in...

Mark Keast July 10, 2025

Soft2Bet Announces Multiyear Sports Betting Partnership with CFL

Soft2Bet's ToonieBet named Official Sports Betting and Casino Partner of the CFL Multiyear deal gives ToonieBet access to CFL data and stats to boost in-game wagering and futures Soft2Bet’s ToonieBet is the latest to join forces with the Canadian Football League, named...

Mark Keast July 10, 2025

TAPPP and BetMGM Launch Sportsbook-Branded Gift Cards in Ontario

BetMGM igaming gift cards available at 2,500 retail locations in Ontario Gift cards an industry first for Canada BetMGM has become the first igaming operator in Canada to offer branded retail gift cards for sports betting and online casino enthusiasts. 99% Redemption...

Mark Keast July 8, 2025

AGCO Signs Off on MIXI’s Takeover Bid for PointsBet

Betr and MIXI are still scrapping over ownership of PointsBet MIXI would retain PointsBet Canada if successful with its takeover bid The Alcohol and Gaming Commission of Ontario (AGC), the regulator for iGaming in the province, has signed off on MIXI’s proposed...

Mark Keast July 8, 2025

McGregor Says He’s Interested in Fighting at Trump’s UFC Event

Trump plans UFC event in front of 25,000 on White House lawn in 2026 UFC heavyweight Jon Jones hints at comeback McGregor hints at fighting at Trump event Conor McGregor has come out on X and said he’s interested in fighting at...

Mark Keast July 5, 2025