Soft2Bet Announces Multiyear Sports Betting Partnership with CFL
Posted on: July 10, 2025, 10:52h.
Last updated on: July 10, 2025, 11:26h.
- Soft2Bet’s ToonieBet named Official Sports Betting and Casino Partner of the CFL
- Multiyear deal gives ToonieBet access to CFL data and stats to boost in-game wagering and futures
Soft2Bet’s ToonieBet is the latest to join forces with the Canadian Football League, named as an Official Sports Betting Partner and an Official Online Casino Partner of the CFL.
The multiyear partnership also makes ToonieBet an Official Partner of the Grey Cup, the CFL’s championship game. That game this year is scheduled for November 16 at Princess Auto Stadium in Winnipeg.
The partnership will see the two sides roll out exclusive branded online casino experiences while publicizing CFL in-game betting markets and futures on the ToonieBet platform.
“Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options, and unique activations, to better serve the future of fandom,” said CFT Chief Revenue Officer Tyler Keenan. “In the stadium, at home or online, we’re doubling down on engagement and innovation like never before.”
Sports Betting Launch in May
Soft2Bet has been moving ahead aggressively on the Ontario iGaming front.
In April, the company announced a partnership with the NHL’s Ottawa Senators, which saw the iGaming platform become the team’s official online partner.
Then in May, the ToonieBet sportsbook was officially launched on the Apple App Store and Google Play Store.
“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario,” said ToonieBet’s Canadian Country Manager Steve Spindler. “Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play.”
Access to CFL Data
As an official authorized gaming operator of the CFL, Soft2Bet will offer gaming experiences that access official CFL data and statistics to improve the ToonieBet sportsbook offering for bettors in Ontario.
“We are proud to partner with the CFL and its local teams,” said Soft2Bet Chief Business Development Officer Martin Collins. “This partnership goes beyond visibility. It’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet”.
No comments yet