Parlay Finder Claiming To Be the Expedia of Sports Betting Launches B2B Integration

Posted on: May 6, 2026, 02:21h. 

Last updated on: May 6, 2026, 02:21h.

Devin O'Connor @CasinoorgDevinO Read More
Expertise: Asia Pacific Gaming, Commercial Gaming, Legislation, Politics.
  • Odditt is launching a commercial B2B sports betting product
  • The service supposedly brings to life parlay bets with storytelling and stats
  • Odditt says sportsbooks often include boring odds displays

The company behind Betflow is launching a business-to-business product that integrates storytelling with parlays.

Odditt parlay content storytelling Betflow
Odditt is rolling out a business-to-business service that integrates its parlay content and storytelling into online sportsbooks. Odditt produces content for over 100,000 parlays each day. (Image: Courtesy of Odditt)

On Tuesday, Las Vegas-based Odditt announced the commercial launch of its B2B betting content platform. Powered by the same technology as Betflow, a consumer app that helps online sports bettors find parlays on their favorite sportsbooks, Odditt allows sportsbooks to bring to life more than 100,000 parlays every single day.

Parlays are high-risk, high-reward bets that combine multiple events into a single wager. The bets are attractive to consumers because a small wager can win a big return. Parlays are attractive to sportsbooks because of their margins.

Odditt says users are bored with how sportsbooks currently deliver parlays to consumers. The B2B integration adds storylines, data, historical results, and other information that’s designed to make parlays more entertaining and engaging.

Engagement Problem

Odditt’s first product, Betflow, allows users to surf more than 100,000 daily parlays with the same overlay content that Odditt is now seeking to provide directly to sportsbooks. Betflow isn’t a sportsbook but describes itself as the Expedia of sports betting, or an affiliate middleman that connects bettors with the kinds of wagers they’re seeking.

Betflow, launched last fall, has only attracted about 6,000 users. Odditt is now betting on delivering its parlay content directly to sportsbooks.

Odditt cofounder and CEO Matt Bresler says the way sportsbooks show odds leaves much to be desired. His platform pairs supporting content with statistical trends, storylines, fun facts, and narratives.

Operators know this is a problem. We built the missing layer between odds feeds and end users. Once every bet has context, the entire sportsbook becomes more dynamic,” Bresler said.

Bresler says sportsbooks spend billions of dollars acquiring users and then show them odds on what resembles a spreadsheet.

“The average interface offers zero content, zero narrative, zero reason to explore,” the Odditt website explains.

On an Odditt parlay, context and storytelling are rampant. For example, instead of simply offering a parlay involving whether Detroit Pistons forward Isaiah Stewart will score at least 9.5 points and grab 9.5 rebounds, Odditt displays the parlay like this:

I. Stewart has had more than 9.5 points + rebounds in 32 of 38 games this season played in large stadiums (capacity at or above 20,000 for NBA games). 

The Stewart parlay was for a hypothetical game against the Cleveland Cavaliers in Detroit. The Pistons’ home stadium, Little Caesars Arena, seats more than 20,000 people.  

Odditt Seeking Investors

In announcing its B2B product, Odditt said it’s currently in a $1.5 million seed funding round. The finances will be used to “accelerate integrations and scale sales and engineering.”

Odditt and Betflow produce daily content overlays for 115 sports leagues in 45 countries.