Las Vegas Tourism Remained Down in October Despite Uptick in Convention Attendance
Posted on: November 26, 2025, 12:01h.
Last updated on: November 26, 2025, 12:01h.
- Las Vegas visitor volume in October was 4.4% lower than in October 2024
- While casino revenue was up, the total number of visitors remained subdued
- 2025 will mark a year-over-year decline in the number of people visiting Las Vegas
Las Vegas’ woes in attracting visitors continued in October.
In contrast to strong gaming revenue on casino floors, the Las Vegas Convention & Visitors Authority (LVCVA) reports that there were approximately 155,700 fewer people in town last month than there were in October 2024. A little more than 3.4 million people ventured to Sin City, a 4.4% year-over-year drop.
October’s struggles came despite a strong month for events. Exhibition attendance climbed almost 8% to 603,600 conventioneers. About 44,400 more people arrived primarily for a convention last month than did in October 2024.
Though October marked yet another month of disappointing visitation, the LVCVA said the 4.4% decline from the prior year was nonetheless a “relative improvement” from the decreases experienced over the summer.
Convention traffic was aided by Oracle CloudWorld being held in October this year, compared with September in 2024. The Oct. 13-16 gathering showcasing the latest in Oracle products and technology innovations attracted 30K attendees.
Hotel Occupancy Struggles Persist
Fewer visitors naturally led to Las Vegas casinos generating considerably less room revenue on lower occupancy and room rates. The destination’s 150,126 hotel rooms, according to the LVCVA, were occupied 83.7% of the available nights. That represented a 2% decline.
The rooms’ average nightly rate tumbled 6% to $203.88. RevPAR, or revenue per available room, a key hotel performance indicator, dropped 8.2% to $170.65. Strip hotel rooms were occupied higher at 86%, down 1.8%, on an average rate of $219.56, down 5.5%.
Las Vegas casino executives have acknowledged that pricing likely turned away some visitors in 2025. Ongoing cost hikes from everything from resort fees and parking to cocktails and coffee have resulted in a poor value received perception.
We price hundreds of thousands of items across Vegas every day, from rooms and restaurants to ATM fees. We’re constantly adjusting them,” said Caesars Entertainment CEO Thomas Reeg. “I don’t discount that there are areas in our business and in Las Vegas that might have gotten over their skis pricing-wise.”
MGM Resorts CEO Bill Hornbuckle said Las Vegas has to be “more sensitive” regarding pricing and economic conditions.
“We lost control of the narrative,” Hornbuckle said, adding that he believes MGM has “price corrected” its resorts.
2025 Will Be a Down Year
With only two months remaining, Las Vegas visitor volume in 2025 will presumably be a down year. Through 10 months, visitor volume totaled 32.31 million people. That’s 7.6% lower, or a difference of more than 2.64 million people, from the 10 months in 2024. Convention attendance is down 0.6%.
Las Vegas hotel occupancy remains 3.1% lower, with nightly rates 5.2% cheaper at $182.58.
Las Vegas is again expected to be a major destination for the Thanksgiving holiday, with AAA projecting it among the top 10 visited cities this weekend.
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