Show Me State Shows Up for Sports Betting
Posted on: December 2, 2025, 08:02h.
Last updated on: December 2, 2025, 08:02h.
- New Missouri igaming market went live midnight Dec. 1
- 2.6 million geolocation checks in the state in the first 24 hours
- More detailed analysis coming with insights from the Kansas City Chiefs’ prime-time game Dec. 7
Legal sports betting opened its door officially in Missouri yesterday and according to GeoComply data, the early results of people that signed on for regulated platforms has been robust.
The Missouri regulated market went live just after midnight on Dec. 1. Eight operators are licensed in the “Show Me” state – BetMGM, theScore Bet, Fanatics, FanDuel, DraftKings, Caesars, Bet365, and Circa Sports.
2.6 Million Geolocation Checks
According to GeoComply, Missouri online sportsbook customers recorded more than 2.6 million geolocation checks statewide in the first 24 hours.
Vancouver-based GeoComply Solutions Inc., has clients around the globe, providing fraud prevention and cybersecurity solutions that detect location fraud and geolocation solutions that help verify a user’s true digital identity.
Eight Licensed Sportsbooks
More than 250,000 sports betting accounts were active on Dec. 1, while nearly 188,000 pre-registered accounts were created leading up to launch (Nov. 17-30).
“Missouri has shown for years that it’s one of the most eager states in the country for legal sports betting,” said Kip Levin, GeoComply CEO. “What we’ve seen in the first 24 hours is remarkable. Tens of thousands of Missourians immediately joined safe, regulated platforms the moment they became legal. It’s a powerful reminder of how quickly consumers embrace a well-regulated market when the option finally exists.”
GeoComply added they will release a more in-depth analysis of how the market is performing after the Kansas City Chiefs’ prime time NFL game Dec. 7.
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