Crown Coins Casino Announced as Title Sponsor of GT World Challenge America
Posted on: August 7, 2025, 07:45h.
Last updated on: August 8, 2025, 01:36h.
- All-sportscar weekend at Road America set for August 15-17
- Crown Coins Casino activations include the launch of its latest game, Crown Coins GT World
The worlds of motorsport, interactive entertainment, and gaming are uniting with the news that Crown Coins Casino is the new title sponsor for the GT World Challenge America powered by AWS race weekend at Road America.
SRO America, the North American arm of GT racing series SRO Motorsports Group, made the announcement.
The actual branding for the event is now Crown Coins Casino GT World at Road America, and is set to take place August 15-17 at the vaunted race track. That event will feature over 100 race cars across six different competitive series. GT America, Pirelli GT4 America, Toyota GR Cup, and TC America are among the series, so there’s something for everyone.
The buzz around the event starts with the iconic venue. Road America is a legend in the racing world: a demanding four-mile, 14-turn circuit in Elkhart Lake, Wis., with long straights and technical corners. Road America comes with the appropriate nickname: “America’s National Park of Speed.”
The event scheduled for later this month is for the top-level GT3 racing, part of a worldwide racing series that includes events in Europe, Asia, Australia, and North America. Cars from prestigious brands like Porsche, Lamborghini, McLaren, BMW, Ferrari, and Mercedes-AMG will be competing.
High-Caliber GT3 Racing
“Crown Coins Casino was built for moments like this – where fans, games, and adrenaline collide,” said Crown Coins Casino CEO Ben Joffer. “Our partnership with SRO America celebrates that edge where digital excitement meets real-world racing.”
With Crown Coins GT World launching trackside, we’re not just letting fans play. We’re inviting them to be part of the action. One lucky fan will win a real hot lap in a GT race car, and everyone who stops by our booth gets a taste of the energy and fun we bring to the game. Just like in Crown Coins Casino, we’re here to play, celebrate, and take it to the next level.”
The partnership will carry into the season finale at Indianapolis Motor Speedway, at the Indianapolis 8 Hour, on October 16-19.
Global Media Coverage
The Crown Coins Casino activation at the event will include the launch of the company’s latest game, called Crown Coins GT World. There will be exclusive giveaways, interactive games, limited-edition swag, and appearances by popular influencers.
“We’re thrilled to partner with Crown Coins Casino for this exciting new chapter,” said SRO America CEO Greg Gill.
“Their commitment to creating interactive fan-first experiences aligns perfectly with our mission to deliver world-class motorsport entertainment. We are always seeking new ways to determine how we can better connect with our audience. This is an exceptional avenue to be exploring together.”
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