Hard Rock Atlantic City Announces $50 Million in Upgrades
Posted on: February 9, 2026, 02:22h.
Last updated on: February 9, 2026, 02:28h.
- Renovations to 700 guest rooms, over 60 suites and 8 penthouses
- East-Indian restaurant Sitar among new culinary offerings
- $50 million in renovations expected to be completed by end of 2026
Hard Rock Hotel & Casino Atlantic City has announced $50 million in capital improvements to the property, some of which already are underway.
The resort will be renovating 700 standard guest rooms, over 60 suites, eight penthouses in the property’s North Tower, along with improving walkways and corridors. The majority of the renovations should be wrapped up by the end of 2026.
Renovations for Guest Rooms, Suites, and Penthouses
“Our $50 million capital improvement plan for 2026 reflects Hard Rock Atlantic City’s unwavering commitment to reinvesting in our resort, our team members, and the Atlantic City community,” said George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City.
“From redesigned guest suites and new dining concepts to world-class entertainment, and continued community engagement, these investments ensure we continue delivering an exceptional guest experience while honoring one of our four core mottos to ‘Love All, Serve All’.”
The resort is also improving its culinary options, led by the opening of Sitar, an East-Indian restaurant, serving modern Indian cuisine, with Boardwalk views. Hard Rock will be opening a Federal Donuts & Chicken restaurant on the property this spring.
Lower Profits Reported
Guests also will notice new carpet installation on the casino floor and second floor corridor.
Hard Rock is one of the nine land-based gaming properties down the New Jersey shore. Casino revenue from retail slot machines and live-dealer table games across all nine properties was up 3.4% in Q3 compared to the previous year, Casino.org reported here.
Among the nine properties, Borgata, Ocean and Golden Nugget led the way in terms of increased profits. Six of the nine casinos, including Hard Rock, reported lower profits in Q3, year over year (Hard Rock was at $45.4 million in Q3, 6% lower).
Hard Rock Atlantic City has seen a cumulative investment of nearly $700 million in the resort since 2018. The last upgrades, in 2023, included $50 million in penthouse suite renovations and the opening of a new high-limit slot parlour.
The casino floor features over 2,300 slot machines, over 130 tables games, including blackjack, roulette, craps and more, with a separate sportsbook.
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