Betsson Buys Rhino Entertainment’s Canadian Assets in USD $74 Million Deal
Posted on: March 13, 2026, 09:31h.
Last updated on: March 13, 2026, 09:38h.
- Betsson buys Rhino Entertainment’s Canadian B2C business as well as B2B technology assets
- USD $58.8 million paid on closing, balance paid over six months after that
- Rhino Entertainment Group launched in 2020, with several Canadian brands like Casino Days
Betsson AB is acquiring Rhino Entertainment Group’s B2C business licensed in Canada as well as a set of technology assets in its B2B operation to establish a larger footprint in that country’s expanding igaming market.
$74 Million Deal
Total purchase price is EUR 64.5 million (USD $74.3 million). Betsson, founded in Sweden, is one of the world’s larger online gaming companies, offering sports betting, online casino, poker and bingo across 20 brands in regulated markets all over the world.
Rhino Entertainment Group, founded in 2020, owns and operates Casino Days in Ontario, via a subsidiary, and Big Boost and Lucky Spins beyond. Kahnawake, a Mohawk territory in Quebec, has licensed those brands through the Kahnawake Gaming Commission since 2022.
B2B Technology
Betsson is acquiring Rhino Group entities that collectively hold B2C assets, licenses, personnel and operational capabilities in those markets.
Betsson has a stated strategy to expand into new B2C markets while growing its B2B business.
The target business currently serves Canadian customers and is well-positioned to expand into additional Canadian provinces as local regulatory frameworks continue to evolve,” the company said in a statement.
Alberta Expansion
On the B2B front, Betsson is buying Rhino’s front-end and middleware technology, which the company added will help drive incremental licensing revenue within Betsson’s B2B business.
The acquisition is expected to add economies of scale, strengthen profitability and expand Betsson’s growth opportunities in it B2C and B2B businesses,” the company added.
The acquired assets generated a combined EUR 13.7 million of earnings before interest, tax, depreciation and amortization in 2025. Betsson will make an up-front payment of EUR 51.25 million (USD $58.8 million) at closing, with the remaining amount paid out six months after closing. The deal is expected to close in Q2 or Q3 2026.
Betsson currently operates its Betsafe brand in the regulated Ontario market. The new Alberta regulated market is expected to go live this spring or summer.
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