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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

395 stories by Mark Keast

Caesars Looks to Capture Real-Life Las Vegas Strip-Style Vibe with Online Casino

Caesars Entertainment Inc. is betting on Pennsylvania players responding positively to live dealer online casino platforms that look to capture the energy of the real-life Las Vegas Strip-style gaming floor experience. The company has launched a customized branded live dealer studio in...

Mark Keast January 9, 2025
Tom Brady Las Vegas Raiders NFL

Is a Belichick-Brady Reunion with the Las Vegas Raiders in the Cards?

Possibly the most enticing storyline among a slew of NFL coaching narratives on Wednesday was a potential reunion between Tom Brady and Bill Belichick with the Las Vegas Raiders. Brady, it was reported, had reached out to his former New England Patriots...

Mark Keast January 8, 2025

Canadian Online Casino News: Rivalry Sees Boost in High-Value Players

Toronto-based Rivalry heads into 2025 having just completed a major product, brand, and marketing overhaul, including a crypto-first strategy plus a renewed focus on online casinos and high-value players. Specifically, Rivalry CEO Steven Salz points to a list of changes including a...

Mark Keast January 8, 2025

TGL Tees Off Tonight: Do Sports Bettors Care?

Media rights holders are pumping their share of oxygen into the TGL, the tech-infused indoor golf simulator league that’s set to tee off tonight (9 p.m., ESPN) at the SoFi Center in south Florida. Tiger Woods Competes Yes, some big names are...

Mark Keast January 7, 2025

NFL Coaching Carousel Up and Running as Regular Season Wraps Up

Today the NFL’s coaching carousel is spinning rapidly, a time when organizations that finished out of the playoffs can do something tangible in flushing the season that was. It’s also called “Black Monday.” Here’s a rundown of what we’ve seen so far:...

Mark Keast January 6, 2025

Trudeau Resigns: Canada’s Political Shake-Up and Betting Impact

Justin Trudeau has announced he's stepping down as Prime Minister of Canada, a move that sets in motion what will be a hurricane of activity on the Canadian political front heading into 2025. And betting markets are taking notice. Trump Impact The...

Mark Keast January 6, 2025
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DraftKings Rolls Out Subscription Service Giving Bettors a Boost in Odds

DraftKings users can now buy better parlay odds via a new $20 per month subscription service, first reported by Sportico. Max 100% Boost Called DraftKings Sportsbook+, launched only in New York at this point, the subscription offers “Unlimited ‘Stepped Up’ Boost Tokens”...

Mark Keast January 3, 2025

Aristocrat Interactive’s Digital White-Label Solution Powers Betiton Launch in Ontario

Aristocrat Interactive announced today its expansion in the licensed Ontario igaming market via the launch of Betiton. Betiton is utilizing Aristocrat Interactive’s iGaming White-Label solution, the fourth market Betiton has entered using the Aristocrat platform. Expansion of Ontario Footprint MagicRed Casino is the...

Mark Keast January 2, 2025

Top 6 Canadian Digital Gaming Industry Stories of 2024

There were plenty of storylines that played out on the Canada digital gaming industry news front in 2024, so much so that it’s challenging to boil it all down to a Top 6. But we took a shot. New Gaming Regulatory Regime...

Mark Keast January 1, 2025
Aaron Judge

Where Are Sports Bettors Putting their Money? DraftKings’ 2024 Report Provides Some Insights

Always fun to get a run down from one of the major sportsbook operators on where bettors’ money is going. Flutter Entertainment (FanDuel) MGM Resorts and DraftKings are the big sports betting companies, and it was DraftKings that yesterday sent out a...

Mark Keast December 31, 2024