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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

395 stories by Mark Keast

Big Time Betting Engagement Expected for U.S.-Canada Hockey Showdown

U.S national anthem booed Sportsbooks expect big boost in betting ESPN rating for U.S.-Finland scores viewership number 276% higher than prime time NHL game average It’s been a long time since Canadians have been this angry at the United States. That’s true if...

Mark Keast February 14, 2025

Will Bettors Care About the New NBA All-Star Game Format?

New format for NBA All-Star Weekend Four-team tournament Sunday with $125K per player up for grabs Avello sees potential betting interest in format The NBA has upended the all-star game format for this season in an attempt to make the event more...

Mark Keast February 14, 2025

Pennsylvania Sport Bettors Big Winners in Super Bowl Wagering

Sportsbooks in Pennsylvania took in US$101.54 million in Super Bowl wagers Eagles early betting favorites for 2026 championship Pennsylvania’s sportsbooks took US$101.54 million in bets on the Super Bowl through retail and online wagering, a lot of them on the Philadelphia Eagles, who beat...

Mark Keast February 13, 2025
Kansas City Chiefs

Kelce Doesn’t Commit to Playing Next NFL Season

10-time Pro Bowl tight end goes on podcast and won't say if he will retire or not Kansas City Chiefs were blown out by the Philadelphia Eagles in Sunday’s Super Bowl Maybe it’s because Sunday’s 40-22 blow-out loss that his Kansas City...

Mark Keast February 12, 2025

Sheryl Crow and Tyrese Gibson Set to Headline at Great Canadian Casino Resort Toronto

Sheryl Crow will headline in Toronto this summer Great Canadian Toronto will also host summer concerts by Tyrese Gibson, ZZ Top, Bachman-Turner Overdrive, and Shania Twain, among others The Great Canadian Casino Resort Toronto has announced a summer entertainment lineup headlined by...

Mark Keast February 11, 2025

Canadian Lottery Coalition Takes Legal Action to Recoup Millions in Illegal Offshore Gambling

Canadian Lottery Coalition files court injunction against Bodog "Millions" of dollars in revenue lost to illegal offshore gaming operators  Lawsuit first of its kind The decision by the Manitoba Liquor & Lotteries (MBLL) to file an injunction on behalf of the Canadian...

Mark Keast February 10, 2025

GeoComply Reports 724,400 New Active Accounts Over Super Bowl Weekend

14% YoY increase in active player accounts during Super Bowl Greater gains seen in US states cracking down on offshore books Stats come from GeoComply online sportsbook customers The on-field product for Sunday night's Super Bowl, a dominant 40-22 blowout by the...

Mark Keast February 10, 2025

Study: Illegal Betting to Dominate $6.4 Billion in Super Bowl Wagering

Just hours to go before kickoff, and there’s been no shortage of studies and surveys shining a light on the behemoth that is Super Bowl betting. H2 Gambling Capital - the global specialist gambling sector market data provider - sent out a...

Mark Keast February 9, 2025

Blueprint Gaming Doubles Down on Ontario Footprint with RSI Deal

The name of the game in Ontario's growing igaming market is digital casino. Blueprint Gaming, the United Kingdom slots developer, is looking to build on that, announcing a new deal today with Rush Street Interactive (RSI) to provide their content across RSI’s...

Mark Keast February 7, 2025

Nanos Research: Over 500,000 Quebecers Set to Wager on the Super Bowl

Like Ontario, Quebecers will be betting big on Sunday’s Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles. According to just-released data from Nanos Research, more than 577K adult Quebecers are expected to wager on the game. It’s estimated that...

Mark Keast February 7, 2025