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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

369 stories by Mark Keast

Canadian Gaming News: Private Operator Coalition Looks to Cut Back Quebec Monopoly

Quebec polls on Wednesday morning show a healthy lead (33%) for the Parti Quebecois party over the governing Coalition Avenir Quebec party (22%), with a long wait to the next provincial election (October 2026). This matters if you are following the progression...

Mark Keast January 15, 2025

Expanded Caesars Partnership Consistent with Bragg’s 2025 Financial Projections

It’s been a busy week for the folks at Toronto-based Bragg Gaming Group, a global B2B iGaming content and technology solutions provider, following up the announcement of their launch into the newly regulated Brazilian igaming market with the news today of an...

Mark Keast January 14, 2025

Mike McCarthy Out in Dallas, Deion Sanders Interested in the Las Vegas Raiders Job?

The NFL’s Wildcard Weekend is all but in the books, with one noteworthy upset out of five games so far – the Washington Commanders taking out the Tampa Buccaneers Sunday night in Florida, 23-20, on a last-second field goal by Zane Gonzalez...

Mark Keast January 13, 2025

Sports Betting Hall of Famer Johnny Avello Weighs in on NFL Wildcard Weekend

Johnny Avello, the popular Las Vegas Strip bookmaker, says the trader desk he oversees for DraftKings has grown from six people to 75 since he joined the company in 2018. DraftKings’ Director of Race & Sportsbook Operations, Avello built the trader team...

Mark Keast January 9, 2025

Caesars Looks to Capture Real-Life Las Vegas Strip-Style Vibe with Online Casino

Caesars Entertainment Inc. is betting on Pennsylvania players responding positively to live dealer online casino platforms that look to capture the energy of the real-life Las Vegas Strip-style gaming floor experience. The company has launched a customized branded live dealer studio in...

Mark Keast January 9, 2025
Tom Brady Las Vegas Raiders NFL

Is a Belichick-Brady Reunion with the Las Vegas Raiders in the Cards?

Possibly the most enticing storyline among a slew of NFL coaching narratives on Wednesday was a potential reunion between Tom Brady and Bill Belichick with the Las Vegas Raiders. Brady, it was reported, had reached out to his former New England Patriots...

Mark Keast January 8, 2025

Canadian Online Casino News: Rivalry Sees Boost in High-Value Players

Toronto-based Rivalry heads into 2025 having just completed a major product, brand, and marketing overhaul, including a crypto-first strategy plus a renewed focus on online casinos and high-value players. Specifically, Rivalry CEO Steven Salz points to a list of changes including a...

Mark Keast January 8, 2025

TGL Tees Off Tonight: Do Sports Bettors Care?

Media rights holders are pumping their share of oxygen into the TGL, the tech-infused indoor golf simulator league that’s set to tee off tonight (9 p.m., ESPN) at the SoFi Center in south Florida. Tiger Woods Competes Yes, some big names are...

Mark Keast January 7, 2025

NFL Coaching Carousel Up and Running as Regular Season Wraps Up

Today the NFL’s coaching carousel is spinning rapidly, a time when organizations that finished out of the playoffs can do something tangible in flushing the season that was. It’s also called “Black Monday.” Here’s a rundown of what we’ve seen so far:...

Mark Keast January 6, 2025

Trudeau Resigns: Canada’s Political Shake-Up and Betting Impact

Justin Trudeau has announced he's stepping down as Prime Minister of Canada, a move that sets in motion what will be a hurricane of activity on the Canadian political front heading into 2025. And betting markets are taking notice. Trump Impact The...

Mark Keast January 6, 2025