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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

453 stories by Mark Keast

Conor McGregor Puts $500K Bet Down on Chandler by TKO at UFC 314

It was a great night of action last night in Miami at UFC 314, but not so much on the betting front for former dual-weight champion Conor McGregor, who put down a bet of $500,000 on Michael Chandler in his co-main event...

Mark Keast April 13, 2025

ToonieBet Partners with Ottawa Senators as NHL Playoffs Approach

Online casino brand hooks up with exciting, emerging NHL team In-arena activation opportunities with NHL playoffs set to start ToonieBet part of Soft2Bet Soft2Bet’s ToonieBet brand has announced a partnership with the Ottawa Senators that will see the igaming platform become the...

Mark Keast April 12, 2025

EveryMatrix Finalizes Content Aggregation Deal with Caesars

Content is king for igaming companies operating in the regulated Canadian gaming market, especially if it’s online casino content. Canadian gaming: Caesars Boosts Content Caesars Entertainment knows that, another reason a deal announced with EveryMatrix is particularly noteworthy. EveryMatrix will now be...

Mark Keast April 11, 2025

Bragg Gaming Group Takes Bigger Bite Out of Brazilian Online Casino Market

Bragg Gaming Group takes equity stake in Brazil content creator All titles developed in the partnership will be powered by Bragg's Fuze platform Toronto company committed to aggressive expansion into Brazil igaming market Bragg Gaming Group, the Toronto-based igaming content and platform technology...

Mark Keast April 11, 2025

Kansas Lawmakers Vote to Prohibit Sportsbook License Extensions

As reported first in Covers, Kansas’ legislature today passed legislation that will prohibit sportsbook license extensions, tossing the future of the state’s regulated sports betting market up in the air. Six Mobile Sportsbooks Currently Operating Six mobile sportsbooks are currently licensed and operating...

Mark Keast April 11, 2025

DraftKings’ Johnny Avello Says Canadian Corey Conners Has the Game to Win a Masters

Justin Rose holds the Masters lead heading into Round 2 In-play wagering a huge betting trend, DraftKings says Canada's Corey Conners has the game to contend For fans and sports bettors, watching Thursday's first round of the Masters -- the most anticipated...

Mark Keast April 11, 2025

$40 Million Dollar Lotto Winner Thought He Had Won $40k

A 79-year-old retired railway employee thought he had won $40,000 in a LOTTO MAX draw Feb. 21, only to find out the ticket was for $40 million. $40 Million Win Bernard White of Oshawa said he’s been buying lottery tickets every week...

Mark Keast April 8, 2025

Coolbet Deal with PGA of Canada has Industry People Perplexed

Coolbet pulled out of the Ontario iGaming market in 2023 BetRegal announced a similar deal with PGA of Canada in 2022 Coolbet's not licensed anywhere in Canada As first reported in Canadian Gaming Business, Coolbet announced a deal with PGA of Canada...

Mark Keast April 8, 2025

PENN Entertainment Launches Stand-Alone iCasino App

theScore Casino launches in Ontario Online casino dominates Ontario igaming market PENN Entertainment, looking to build on the strength of their theScore BET brand in Ontario, an igaming market dominated by digital casino, today announced the launch of a stand-alone iCasino App....

Mark Keast April 7, 2025

PENN VP: March Madness an Ideal Time to Push ESPN BET Model

ESPN BET has been struggling to gain traction in U.S. market PENN’s theScore BET well established in regulated Ontario market ESPN BET looks to emulate theScore BET model Negative business news and analyst takes on the future of ESPN Bet and theScore...

Mark Keast April 7, 2025