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Reporter: Mark Keast

Mark is a long-time, seasoned journalist, as a writer and editor, working for several Toronto daily newspapers, then moving over to the digital arena, covering both sports and business. Over the past few years he moved over to the gaming arena, specifically covering the igaming industry in Canada for several platforms, as well as writing on sports betting.

Areas of Expertise

369 stories by Mark Keast

GeoComply Reports 724,400 New Active Accounts Over Super Bowl Weekend

14% YoY increase in active player accounts during Super Bowl Greater gains seen in US states cracking down on offshore books Stats come from GeoComply online sportsbook customers The on-field product for Sunday night's Super Bowl, a dominant 40-22 blowout by the...

Mark Keast February 10, 2025

Study: Illegal Betting to Dominate $6.4 Billion in Super Bowl Wagering

Just hours to go before kickoff, and there’s been no shortage of studies and surveys shining a light on the behemoth that is Super Bowl betting. H2 Gambling Capital - the global specialist gambling sector market data provider - sent out a...

Mark Keast February 9, 2025

Blueprint Gaming Doubles Down on Ontario Footprint with RSI Deal

The name of the game in Ontario's growing igaming market is digital casino. Blueprint Gaming, the United Kingdom slots developer, is looking to build on that, announcing a new deal today with Rush Street Interactive (RSI) to provide their content across RSI’s...

Mark Keast February 7, 2025

Nanos Research: Over 500,000 Quebecers Set to Wager on the Super Bowl

Like Ontario, Quebecers will be betting big on Sunday’s Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles. According to just-released data from Nanos Research, more than 577K adult Quebecers are expected to wager on the game. It’s estimated that...

Mark Keast February 7, 2025

How Big is the NFL Betting for the Marketing Team at FanDuel Canada?

NFL betting lords over all other pro sports when talking betting numbers in Ontario, depending on the operator you speak with. That’s no pearl of wisdom, saying that. A new study recently released by the Toronto-based Responsible Gambling Council (RGC) showed that...

Mark Keast February 7, 2025

Almost 50% of Ontarians Watching Sunday’s Super Bowl Will Be Betting

A quick scan of notable bets at BetMGM for Sunday’s Super Bowl shines a spotlight on some of the wildness we see this time of year. $800k Wager Stands Out The Kansas City Chiefs take on the Philadelphia Eagles in New Orleans,...

Mark Keast February 5, 2025
Kyrie Irving Luka Doncic Dallas Mavs Miss Play-In Tournament Western Conference Playoffs

Lakers Odds Shift Dramatically After Massive Doncic Trade

The sports world is still grappling with the seismic NBA trade between the Dallas Mavericks and Los Angeles Lakers over the weekend, with Luka Doncic and Anthony Davis as the centre pieces. The betting world is grappling with it as well. Odds...

Mark Keast February 3, 2025

PointsBet: Anomaly in NFL Betting Causes Net Win Dip Last Quarter

Las Vegas Strip bookmaker Johnny Avello said it best, a few weeks back – this past NFL season, with the Super Bowl this Sunday, was uneven to say the least, from a betting perspective, compared to other NFL seasons. Early in the...

Mark Keast February 3, 2025

Trader: Little Interest in Canadian Politics Betting Markets — So Far

The CBC is reporting that a licensed Ontario iGaming operator is backing off after offering bettors an opportunity to place wagers on US President Donald Trump’s talk of annexing Canada. According to the story, PowerPlay.com on Monday was offering odds on annexation,...

Mark Keast January 31, 2025

Bragg Gaming Projects Double-Digit Revenue Growth for 2025

Bragg Gaming Group, the Toronto-based iGaming content and platform technology solutions provider, announced Wednesday its preliminary unaudited results for the 2024 fiscal year (ended December 31), and projections for 2025, highlighted by a double-digit uptick in revenue. The results were “based on...

Mark Keast January 29, 2025